









⚡ Lighten up your look, not your mood!
Wella Color Charm Powder Hair Lightener delivers up to 7 levels of lift with a dust-free, low-odor formula enriched with a moisture-locking oil system. Ideal for all hair types and multiple lightening techniques, it ensures professional-quality results with a comfortable, easy application.












































| Asin | B07RYLBPGB |
| Best Sellers Rank | #1,203 in Permanent Hair Color |
| Date First Available | 1 May 2020 |
| Item Model Number | 81642388 |
| Language | English, English, English, English, English |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 15.01 x 7.49 x 0.99 cm; 30 g |
User
Best bleach powder, hands down
If you want great results, this is the bleach powder for you! I used 20 volume and went from medium brown to platinum! Very impressive.
User
Average
It was okay, it did bleach my hair and it did mix well, although I found it a bit odd that the packaging looked slightly different from the image. Nothing else to mention as there were no problems.
User
Professional results with no harsh chemical odor!
I’ve used quite a few different lighteners over the years, and the biggest standout feature here is the lack of that intense, suffocating chemical smell you usually get with powder lighteners.• It is significantly more pleasant to work with than other brands. I didn't feel like I had to open all the windows in the house just to use it.• Effectiveness: It lightens evenly and works exactly as expected. I was able to get the lift I needed without the process being an unpleasant experience for my senses.• Consistency: The powder mixes well and doesn't get clumpy, which makes the application process much cleaner.The Bottom Line:If you are sensitive to strong fumes or just want a more comfortable DIY bleaching experience, I highly recommend this. It gives you professional-level results without the harsh, stinging smell. Definitely a 5-star product for me!
User
Perfect results
My hair is a natural very ashy medium to dark blonde (each of my 3 pregnancies has made me a bit darker + I don’t see much sun these days so I’m more of a dark blonde now - level 7). I have long hair with decades of highlights that I usually get done every 3-4 months at the hairdresser. Feeling a bit poor these days and with a good 2 inches of roots, I decided to get 2 of these packets yesterday and do the highlights myself with a cap. I studied thoroughly and liked that this is a white bleach with less ingredients than others - not sure how healthy those blue/purple dyes are that you find in every blonde product these days. I got everything I needed (cap, hook, gloves, brush, shower cap) from my local Uniprix. Remembering my favourite hairdresser telling me to always stick to the low and slow mantra, I mixed the two packets with about 120ml (nearly a full bottle) of the Echosline 20 vol developer they had there. Given the length of my hair, it was a bit tricky trying to do the roots before the already bleached lengths so I just went ahead and slathered it on in one go. I made sure I used every bit of product and my hair was fully drenched in it. I then covered it all with the shower cap. I was keeping a close eye on it and shot it twice with the hair dryer on high heat/low output for a couple of minutes. Within exactly 1h my hair was pearly white. No need for toner (I never use any - I was informed a long time ago that that’s usually a prop for either a bad quick lift or someone with a darker brown/black base trying to go super light). I’m so pleased. Looks as good as in the salon and my hair feels just as healthy as before - I used the KMS Color Care conditioner for blondes which is amazingly hydrating. Top tips - put loads of product on - the better the cover, the better the lift - don’t forget the shower cap to keep it all moist + separate the first very thin layer of your front hair line (ear to ear) and make sure it doesn’t get “painted”. This will smooth the result and limit the risk of getting one of those patchy front layers.
User
Work pretty well !
I purchased the ColorCharm Powder Hair Lightener to bleach my hair, which had been previously dyed and had multiple layers of color. My hair is usually very difficult to lighten, especially after being dyed dark, so I was a little cautious going in.I was honestly impressed with how well this lightener worked. Even on pre-dyed hair that typically resists bleach, it lifted very effectively. I used two rounds from a small packet, and the results were even and noticeably lighter without completely destroying my hair, which is always a concern with bleaching.One thing I really liked is that it actually does what it claims—this is a solid option if you’re trying to pre-lighten hair that’s been colored before or has multiple shades. It saved me from needing a much stronger or harsher product.I’d definitely recommend this to anyone who needs to lift stubborn, previously colored hair before applying a new color. The only reason I’m not giving a full 5 stars is because bleaching always comes with some dryness, but overall this product performed very well.I would confidently give this a strong 4 to almost 5-star rating and would consider using it again.
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