














❄️ Elevate your blonde game with smart care and cool confidence!
Smart Beauty’s Ash Blonde Hair Dye delivers a permanent, cool ash tone that lightens without bleach while protecting hair with an integrated Plex conditioner. This vegan, cruelty-free formula suits all hair types and covers grey seamlessly. Designed for mess-free home application, it combines professional-grade ingredients with ethical, eco-conscious values to keep your hair vibrant, healthy, and on-trend.






| ASIN | B08FF4X4JB |
| Best Sellers Rank | #16,602 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #160 in Hair Color |
| Customer Reviews | 4.0 4.0 out of 5 stars (6,788) |
| Item model number | SB1595 |
| Manufacturer | Smart Beauty |
| Product Dimensions | 2.36 x 3.54 x 6.69 inches; 7.94 ounces |
| UPC | 830577001595 |
L**O
So far so good!
I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
M**S
Soft hair, perfect color!
The color came out perfectly and exactly the purple color I wanted. :)
K**A
100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments
L**O
Product stripped my color from most of my hair, but is vibrant on the roots.
UPDATE: I have only washed my hair twice since I used this product letting it sit on my hair for 30 minutes just like I was instructed and here are the latest pictures. I read the directions and did exactly step-by-step. What they told me to do. I have extremely purple roots in places and the rest of my hair was stripped of all of its color. It also dried my hair out so much I had to layer it and now I have a mullet. The last photo was what the color looked like before I used this hair color. I didn’t know it would strip out all of that violet color that I had. I just wanted to cover my roots as you can see in the three prior photos, my hair is brownish silver now with purple roots. I am extremely unhappy.
D**O
MUST TAKE LID OFF OF BOTTLE TO APPLY
UPDATE -- The plum color started to fade after about three weeks. But since I have VERY short hair, I can recolor it after four weeks, according to Rufus. I dye my hair purple, and the plum shade of this product is much easier to work with than those BS 3-in-1 products that have to be applied with paint brushes and instantly stain anything they touch. BUT YOU HAVE TO TAKE THE LID OFF THE BOTTLE TO PUT THIS ON YOUR HAIR BECAUSE IT IS SO THICK. That is not what the instructions say to do. Also, the instructions are difficult to work with because of how they organize using several language. You have to search among paragraphs to find instructions in the language you speak and read.
K**H
I have previously had my hair dyed red by a professional, but being unable to get to a salon again during these times, I took the chance to touch up my hair at home. I also decided I wanted something more orange-red than the dark-red I had. This is definitely a bright orange shade, but after a few washes fades down a bit. I love it and have already ordered again.
D**D
bon produit
C**N
El color queda genial. A tener en cuenta: sin una decoloración previa, el tono se va perdiendo con los lavados.
ف**ة
اللون روعه بس لازم الشعر مسحوب اللون
C**.
Does what it says on the box
Trustpilot
1 day ago
1 week ago