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❄️ Brighten boldly, repair deeply — your blonde’s new best friend!
Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner is a professional-grade, semi-permanent hair toner designed to neutralize brassiness and enhance cool blonde tones. Featuring a 10 vol activator and enriched with Brazil Nut oil, it gently brightens dull blonde hair while nourishing and repairing damage with JPLEX bond-building technology. Free from ammonia and PPD, it delivers long-lasting, natural-looking icy blonde results for up to 16 washes, making it the perfect at-home treatment for maintaining vibrant, healthy blonde hair.





| ASIN | B08P457Q6V |
| Benefits | Tone Correction, Conditioning |
| Best Sellers Rank | 3,906 in Beauty ( See Top 100 in Beauty ) 27 in Semi-Permanent Hair Colour |
| Brand | Jerome Russell |
| Brand Name | Jerome Russell |
| Colour | Ice White |
| Container Type | Box |
| Customer Reviews | 4.1 out of 5 stars 1,575 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Blonde |
| Hair type | Blonde |
| Item Form | Liquid |
| Item Highlight | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula |
| Item Type Name | Semi-Permanent Hair Dye Kit |
| Item Weight | 180 Grams |
| Item form | Liquid |
| Manufacturer | Jerome Russell Limited |
| Manufacturer Contact Information | Jerome Russell Ltd, PA4 9RE, (UK). Fitch Labs Ltd, 10 Earlsfort Terrace, Dublin 2, Ireland. |
| Manufacturer Part Number | 5035832097282 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free |
| Model Number | 5035832097282 |
| Number of Items | 1 |
| Package Size Name | 130g |
| Package information | Box |
| Product benefits | Tone Correction, Conditioning |
| Recommended Uses For Product | For toning and lightening blonde hair |
| Set Name | ICE WHITE |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 150.0 millilitre |
N**T
Brilliant for pale yellow hair
It's does work on some places your hair needs to be pale yellow for this to work any darker will not work for you my hair was pale yellow now its icy white with some yellow still in it but silver shampoo or a lightener will work for bits of yellow will not work on orange hair or bright yellow hair you will need to re bleach it to a pale yellow stage for toners to work careful it does lifts roots a little if there dark as its a 10vl developer in it it's worked for me with pale yellow hair now it's icy white and doesn't turn your hair blue or purple its white in colour and won't turn any other colour i use it all the time and its brilliant stuff hate the purple and blue stuff makes hair purple and blue you won't have the problem with this
D**O
Best product I’ve used so far!
I’ve read a lot of comments of people staying that this dosent work. If you have really yellow hair it’s most probably not going to make any difference at all as it’s only a level 10 of bleach in the toner so you need to already have close to platinum blonde hair for the best results what I do is after I’ve bleached my hair at the salon I get a box or 2 of these and they last a long time considering it’s semipermanent but it took all the tiny yellow bits that my hair didn’t take to and made my hair one even colour. You can’t have slim shady hair and put this on and think that magic is going to happen this should 100% be 5 star product not a 4
A**R
Great toner
Really nice toner, hair needs to be pale yellow but does kill yellow tones, leaves hair feeling nice, doesn’t go blue or purple.
E**.
Absolutely awful
Awful, I dye my hair regularly and this was a new brand try for me. When I say it made no difference it literally made zero difference. Wouldn’t recommend at all 👎🏼
M**T
Good lightening toner but doesn't work on dark hair it does go orange first
Not as shown on box but still high lift. If not blonde to start with will need extra lightening product to help tone .
B**O
BRIGHT WHITE 🙌🏻
i usually use the little purple toner bottles from this brand but took a try on this as i’d let my regrowth go too far and had some banding. my hair is black and white. occasionally i’ll get some orange strands from accidentally bleaching over some black dye so i wanted to tackle that and the yellow banding. washed it off and thought it wasn’t super impressive. totally retracted that when i dried it. bright white !! absolutely perfect. i only used a third of the two parts as i didn’t need the whole amount so hoping it’ll last so i can get three uses out as otherwise it’s a waste of the first box i got delivered was missing the colour creme but amazon refunded. haven’t used the shampoo and mask it provides but that’s a nice touch instead of usual little conditioners!
K**Y
Disappointed
Really didn’t do a lot, looked like it was working when on the hair but once washed it didn’t remove much yellow or orange.
C**N
It works
Fantastic! Took away the yellow that always seems to pop up. This isn’t the hated blue. Done what it says on the tin.
B**S
Not 100 % of what it's suppose to do.
Ok
C**N
Super Farbton
Genau die Farbe, die ich gesucht habe
B**A
Delicato e super schiarente
Scriarisce con delicatezza
L**E
Superbe brillance
Facile d'utilisation très bien indiqué dans la boîte très beau résultat beau résultat. Très satisfaite.
A**N
Que no sirve para nada
Pues no tiñe nada yo tengo el pelo blanco pero como la mitat de la pararte de abajo esta grisáceo compre el tinte para que querara todo igual bien pues despues de ponerlo sigo con el mismo color osea no a teñido nada
Trustpilot
1 month ago
1 week ago