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The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) is an 804-page authoritative resource developed by over 60 industry experts. Ranked top 15 in Project Management and Marketing categories, it comprehensively covers key concepts, lifecycle processes, and essential tools, making it the definitive reference for product management professionals aiming to lead and innovate.
| Best Sellers Rank | #8,199 in Books ( See Top 100 in Books ) #14 in Software Design, Testing & Engineering #15 in Project Management #44 in Marketing |
| Customer Reviews | 4.5 out of 5 stars 57 Reviews |
K**J
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H**)
Impressive, easy-to-understand, and comprehensive - the official gold standard
I found this book to be quite comprehensive in its description of Product Management and its role in an organization. I am quite biased however in that I believe that Product Management is one of the critical roles in any company and all companies would benefit from being Product Management led. The ProdBOK is an impressive work encompassing the field of product management and representing the work of approximately 60 thought leading professionals. The book is composed of three areas - key terms and concepts, product management lifecycle processes (inputs and outputs), and the essential tools that every product manager needs to know to be highly successful. The book is product management's version of the PMBOK Guide (in the project management profession) and a must have book that should sit on the desk of every product management professional. Highly recommended.
B**N
Good reference for Product management practitioners
Gives a nice overview of the Product management methodologies & practices taking reference from across industries. Overall good desk reference and can be of useful if taking up the certified product manager certifications.
R**I
Very good but needs maturing
Very good treatise on the subject matter, but needs maturing on the depth and presentation
S**E
Finally a BOK for product management and marketing! I ...
Finally a BOK for product management and marketing! I found this resource well organized and a wealth of knowledge for our discipline. My product team uses it as a reference on a regular basis.
Trustpilot
3 weeks ago
1 week ago