Natural Instincts Demi-Permanent Hair Dye, 9 Light Blonde Hair Color, Pack of 1

I didn't have any expectations for this product being a more natural alternative but it didn't disappoint. It covered the grey and has a uniform colour.

This has peroxide you mix with the color, they call it developer. I was looking for non peroxide color. This also only "blurs" ( their word) the gray in hair. A waste of money for me.

I’ve always used CLAIROL color, mixing the color with the developer but I decided to take a chance and try “NATURAL INSTINCTS” because I loved the blonde color on the box. I tried it today and I love the product and my hair came out just as I hoped. My hair has been getting more white at the roots and I hate that. The Naural Instincts covered the white also. Very pleased with it.

I'm happy with the final result. I like my natural hair color, so I didn't want anything drastic, I wanted mainly cover some gray hair. Because my hair was natural the final result is just warmer tones of what I had and you can still see natural highlights just slightly brighter. I like that the application was pretty easy (I recommend watching some tutorials and starting from the back of your head not the front so you won't get hot roots) and the smell was ok, not too intense. Overall that's exactly what I was looking for!

I know this product is not recommended for gray hair, but I like the fact that it will wash out gradually and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath is mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable. Update: I would say this product lasted about 3 months, or 25 shampoos in my case. Of course, it’s difficult to say exactly how many shampoos since it gradually washes out. I still have some pieces of hair that held the color. Next time I color I will buy 2 boxes ( I have hair an inch or 2 past my shoulders ) and section my hair well. I had used one box and sort of dumped it on my head massaged it like a shampoo.