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📈 Unlock the secrets of visionary companies and future-proof your leadership!
Built to Last distills six years of Stanford research into the core habits of 18 exceptional companies, offering timeless strategies for sustainable success. With a 4.6-star rating from over 1,700 readers, this book is a must-read for professionals aiming to build enduring organizations beyond fleeting trends.

| Best Sellers Rank | #15,595 in Books ( See Top 100 in Books ) #10 in Sustainable Business Development #16 in Occupational & Organizational Psychology #17 in Environmental Economics |
| Customer Reviews | 4.6 out of 5 stars 1,739 Reviews |
N**K
Good book!
A few years old now so the companies and examples are less relatable today. However, the concepts are powerful and very much still relevant.
P**Y
Hard to stay engaged and small print
A great book with a lot of valuable insights, but I found it to be a pretty dense read. The research and examples are thorough, which is impressive, but at times it felt like the details were a bit much and made it hard to stay engaged. That said, the core ideas really stood out—like how successful companies aren’t just about charismatic leaders but about strong values and systems that last. If you can get through the heavy sections, the lessons on creating lasting companies are definitely worth it, but it’s not the easiest book to get through.
V**D
Preserve the Core / Stimulate Progress
Nearly 20 years ago this book has been written, and it is still so applicable ! Based on scientific research on “visionary” companies, a lot of interesting findings are formulated. I several times felt like reading thoughts which I have been (subconsciously) thinking for years, and applied professionally. What a relief the see them so nicely formulated ! Why haven’t I read this book before? Ideas I liked most: - Preserve the Core and Stimulate Progress: you should separate the Core Ideology (which shouldn’t change) from the drive for Progress (which can change and should never be satisfied) - No tyranny of the OR: instead of having to choose between Continuity OR Change (for example), you should choose Continuity AND Change. The authors put it like this: “The ability to hold two opposed ideas in the mind at the same time, and still retain ability to function” - Good enough never is: visionary companies always go for better, good enough (or the 80/20 rule) is not enough.
R**D
book
very nice book
T**S
A classic
Anyone interested in the world of successful businesses - that is to say businesses that have stood the test of time and change - should read this book. It serves not only as a primer on such historic businesses such as Disney, 3M, and Proctor & Gamble, but the qualitative research dives deep enough to reveal the nuances between great companies and visionary companies. A highly recommended read for entrepreneurs, managers, and anyone looking to learn about business in general.
L**O
Excelente
Excelente
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