The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

Great book

Excellent book. What if fund dry up? Death Valley Curve not mentioned. What if Exit triggers by founders?

I has been working on a Business Plan, and a Pitch Deck for a while and after reading this book I learn that I needed to re-think about a few stages of my plan, and now I got it right where need to be.

As a former corporate VP that’s taken the plunge into the world of co-founding a start-up, I found The Art of Startup Fundraising to be a great overview of the capital raising process. If you haven’t had prior start-up experience, the fundraising process can appear highly daunting and a long road of trial and error if you lack the right game plan. Alejandro has laid out a clear, insightful roadmap for how to successfully travel down the path of fundraising your new venture. The book covers a lot of ground on key topics such as: why you should raise capital, how to craft your pitch, how to identify and solicit investors, and how to close investment deals. However, the book doesn’t go as deep into some areas that would be beneficial. For example, given that convertible notes are becoming a common method for early stage start-up investment from friends & family and angels, it would be nice to see a more detailed explanation of this approach. Perhaps a pros/cons of raising investment using straight equity financing versus convertible note debt financing (or the new SAFE note approach advocated by Y-Combinator and briefly touched on in the book) would be useful for many here. I also like that Alejandro gets into the psychology of investing; what gets a lead investor on board first and the group mentality that can follow with momentum of both the business and the investments raised. Overall the book was a practical and enlightening read and I am using it as the “fundraising handbook” for our start-up. I have tabbed pages with my notes all over the margins that I’m going back to for reference. I also found the book inspirational and motivational – I am now confident that I indeed am capable of getting out there and successfully fundraising for my start-up!

Good book and paper print quality ok

Ottimi consigli per chi inizia l’avventura di una startup! Fornisce una chiara prospettiva dal lato dell’investitore e dal lato dell’imprenditore definendo il principali milestones alla base della contrattazione durante una ricerca fondi, consigliatissimo!