--- product_id: 2543107 title: "Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1" brand: "vidal sassoon" price: "25569CFA" currency: XOF in_stock: false reviews_count: 11 url: https://www.desertcart.sn/products/2543107-pro-series-permanent-hair-dye-5vr-london-lilac-hair-color store_origin: SN region: Senegal --- # Up to 8 weeks color longevity Includes color-preserving conditioner Ultra vibrant lilac shade Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 **Brand:** vidal sassoon **Price:** 25569CFA **Availability:** ❌ Out of Stock ## Summary > 💜 Own your bold with London Lilac — where vibrant meets effortless! ## Quick Answers - **What is this?** Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 by vidal sassoon - **How much does it cost?** 25569CFA with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/2543107-pro-series-permanent-hair-dye-5vr-london-lilac-hair-color) ## Best For - vidal sassoon enthusiasts ## Why This Product - Trusted vidal sassoon brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vegan & Ethical:** Proudly vegan formula for the conscious colorist who demands style and sustainability. - • **Color Longevity Boost:** HydraBlock conditioner locks in vibrancy and prevents premature fading. - • **Salon-Quality Vividness:** Experience fashion-forward London Lilac that turns heads for up to 8 weeks. - • **Sensitive Scalp Friendly:** Formulated to minimize irritation while delivering bold, permanent color. - • **Effortless At-Home Application:** One tube covers thick, shoulder-length hair with easy-to-use applicator and brush. ## Overview Vidal Sassoon Pro Series Permanent Hair Dye in 5VR London Lilac delivers a rich, ultra-vibrant purple hair color that lasts up to 8 weeks. This vegan, cream-based formula includes a HydraBlock conditioner to preserve color intensity and prevent fading. Designed for all hair types, it offers salon-quality results with a single application, featuring an easy-to-use applicator for precise coverage. Ideal for millennials seeking a bold, fashion-forward look without compromising scalp comfort or ethical values. ## Description Vidal Sassoon London Luxe Hair Color, London Lilac (5VR) Review: Love, Love London Lilac - I have had purple hair for a long time and tried most of what is out there, enduring the mess, the staining and the time spent under a dryer to set the color. Then I found this-easy color in a box YAY! First time I applied it over my newly dyed dark blonde (with gray) hair. Ever since Manic Panic left me with purple ears I coat my neck, ears and the skin along my hairline with conditioner. I used the applicator tip and a brush to first cover my hairline all around, my side part and crown. Then I separated my hair into 3 layers and spread color on each one. The dye was a pinkish color and had an ammonia smell to it and was warm on my scalp but the one bottle covered all of my thick, shoulder length hair. I waited about 35 mins, rinsed, rinsed, rinsed, conditioned and dried my hair. The finished color was darker on top, almost back-purple with an ashy purple on the bottom third. I'm OK with that because my hair does sometimes take color unevenly.After about 6 weeks I colored it again, leaving it on for a total of 35 mins, 20 on the roots, color on tbe rest for another 15. The color was even this time and looks rich. I've gotten a lot of comments and compliments about it-all positive. This is my first time using a permanent color and I expect to need a touch up every 4-6 weeks, which is fine with me. Great color, easy to use, not smelly, I love it! Update: It appears this color has been discontinued. The big box chains no longer carry it and here on desertcart there is little to be found and the price is triple or more. I usually buy 4 at a time, now I need a new product. Review: Back to my go-to brand after years of experimenting - I used to use this brand regularly, but in the stellar Runway Red shade. Years later, after unsuccessfully trying blonde and a plethora of of other colors, I decided I needed to do purple. I have naturally dark hair, so I did hit it a with lightening process first which resulted in a brassy shade of strawberry blonde before application of this shade (5VR). The formula is excellent, easy to use, but the smell made my eyes water quite a bit to be honest. It saturated surprisingly well and after first wash out, I had a nearly black shade of purple (pictures of both fresh and current results attached). Upon gentle washing over a couple weeks, any leftover excess was washed out and I ended up with a vibrant, saturated pure purple. The color "stay" estimate is about up to eight weeks, and it's way past that and the color is holding fast with cool water rinses and a weekly color safe conditioner treatment for hair health. From freshly applied to now, over two months later, I experienced no color bleeding on pillows, towels, or even just from sweating. The bottom line: turned out (for me) much more vibrant than expected from box images (I expected brown with a hint of purple, but this is anime character level deep purple), stays in hair spectacularly (I see no need to touch up any time soon), and was one of the rare color dyes that didn't aggravate my sensitive scalp. Overall, I'm very pleased. ## Features - Vs london luxe is a collection of fashion-forward, ultra vibrant hair dye shades. - Up to 8 weeks of fashionably bold, salon vibrant purple hair color. - Includes vs hydrablock color preserving conditioner to help prevent water from fading your vibrant color. - 1 application. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FFY00DI | | Best Sellers Rank | #165,091 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,248 in Hair Color | | Brand | Vidal Sassoon | | Brand Name | Vidal Sassoon | | Color | 5VR London Lilac | | Container Type | Tube | | Customer Reviews | 4.6 out of 5 stars 408 Reviews | | Full Cure Time | 8 Weeks | | Global Trade Identification Number | 00037000887485, 10037000887482, 10070018056624 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Item Weight | 0.27 Pounds | | Manufacturer | Wella | | Manufacturer Part Number | 10037000887482 | | Material Features | Vegan | | Number of Items | 1 | | Package Information | Tube | | Product Benefits | Hair Coloring with Color Protection for up to 8 weeks | | Recommended Uses For Product | Hair coloring at home | | Suitable Hair Color | Purple | | UPC | 037000887485 070018056627 | | Unit Count | 1 Count | ## Product Details - **Brand:** Vidal Sassoon - **Color:** 5VR London Lilac - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Hair Coloring with Color Protection for up to 8 weeks ## Images ![Pro Series Permanent Hair Dye, 5VR London Lilac Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81uiQiBGmmL.jpg) ## Questions & Answers **Q: Is the London Lilac considered to be a cool or warm tone?** A: I would say "brilliantly cool"! My make up/wardrobe are definitely cool tones (jewel tones) and the London Lilac color fits well with my silver earrings & clothing. **Q: Those of you who used London Lilac, did you bleach your hair or use a color remover first? I'm going from darker salon dyed red. Thanks!** A: I did not bleach or use a color remover. I have grey and use it to cover the grey. **Q: I have a very dark brown hair almost black would it work for me, or I have to bleach?** A: I have dark brown hair with a lot of grey, I went blonde using a hairdresser, but I've been retouching my roots with it, and it has done a great job, and lightened the existing blonde hair too, I found the exact same product at big lots for 5 dollars couldn't find it anywhere else so I stocked up, they only had that color lucky me, hope this helps **Q: Has anyone ended up with red hair??? If so what color was it before your dyed it and was it already color treated???** A: Yes my real hair is black with a lot of gray. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Love, Love London Lilac *by D***E on June 11, 2014* I have had purple hair for a long time and tried most of what is out there, enduring the mess, the staining and the time spent under a dryer to set the color. Then I found this-easy color in a box YAY! First time I applied it over my newly dyed dark blonde (with gray) hair. Ever since Manic Panic left me with purple ears I coat my neck, ears and the skin along my hairline with conditioner. I used the applicator tip and a brush to first cover my hairline all around, my side part and crown. Then I separated my hair into 3 layers and spread color on each one. The dye was a pinkish color and had an ammonia smell to it and was warm on my scalp but the one bottle covered all of my thick, shoulder length hair. I waited about 35 mins, rinsed, rinsed, rinsed, conditioned and dried my hair. The finished color was darker on top, almost back-purple with an ashy purple on the bottom third. I'm OK with that because my hair does sometimes take color unevenly.After about 6 weeks I colored it again, leaving it on for a total of 35 mins, 20 on the roots, color on tbe rest for another 15. The color was even this time and looks rich. I've gotten a lot of comments and compliments about it-all positive. This is my first time using a permanent color and I expect to need a touch up every 4-6 weeks, which is fine with me. Great color, easy to use, not smelly, I love it! Update: It appears this color has been discontinued. The big box chains no longer carry it and here on Amazon there is little to be found and the price is triple or more. I usually buy 4 at a time, now I need a new product. ### ⭐⭐⭐⭐⭐ Back to my go-to brand after years of experimenting *by N***S on July 1, 2017* I used to use this brand regularly, but in the stellar Runway Red shade. Years later, after unsuccessfully trying blonde and a plethora of of other colors, I decided I needed to do purple. I have naturally dark hair, so I did hit it a with lightening process first which resulted in a brassy shade of strawberry blonde before application of this shade (5VR). The formula is excellent, easy to use, but the smell made my eyes water quite a bit to be honest. It saturated surprisingly well and after first wash out, I had a nearly black shade of purple (pictures of both fresh and current results attached). Upon gentle washing over a couple weeks, any leftover excess was washed out and I ended up with a vibrant, saturated pure purple. The color "stay" estimate is about up to eight weeks, and it's way past that and the color is holding fast with cool water rinses and a weekly color safe conditioner treatment for hair health. From freshly applied to now, over two months later, I experienced no color bleeding on pillows, towels, or even just from sweating. The bottom line: turned out (for me) much more vibrant than expected from box images (I expected brown with a hint of purple, but this is anime character level deep purple), stays in hair spectacularly (I see no need to touch up any time soon), and was one of the rare color dyes that didn't aggravate my sensitive scalp. Overall, I'm very pleased. ### ⭐⭐⭐⭐⭐ Comes out dark grape-black over previously bright red dyed hair, then faded to a beautiful shade of medium purple. *by R***N on August 23, 2015* I used this over my previously dyed (bright( red hair and about an inch of regrowth (mousy brown with 20% grey). The result I got was a deep, almost black purple. Like a dark grape. It was a bit of an adjustment for me to get used to since I was a much lighter/brighter color for a long while. The first two or three days I had some staining to the scalp and I had a more goth look than I probably would like at my age. But, with a week or so, as the color slowly washed out, it became a striking but oddly enough still "natural" shade of purple. I don't know why this is labeled lilac, because it doesn't look remotely lilac, especially on the box. Lilac is more of a light pastel purple. However, since the box shows more of a plum shade, I was pleasantly surprised when this had more of a deep grapey color on me. The lighter I got, the more compliments I received. For myself, it looked best around day 30. I'm about 60 days in and it still looks pretty good. This is probably because I've been dying my hair of over 25 years and all the processing causes it to suck in color easily. I will be ordering this color again and probably trying at least one of the other VS purple shades. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/2543107-pro-series-permanent-hair-dye-5vr-london-lilac-hair-color](https://www.desertcart.sn/products/2543107-pro-series-permanent-hair-dye-5vr-london-lilac-hair-color) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-08-26*