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💜 Elevate your color game with sulfate-free brilliance!
L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly formulated to neutralize brassy yellow and orange tones in blonde, bleached, highlighted, and silver hair. Infused with hydrating Hibiscus and purple dye, this vegan, paraben-free shampoo protects color-treated hair while deeply moisturizing. Ideal for use 2-3 times weekly, it delivers salon-quality toning without sulfates or harsh chemicals, ensuring vibrant, fresh hair color with every wash.













| Asin | B07P7L1HFN |
| Best Sellers Rank | #80 in Hair Shampoos |
| Date First Available | 14 July 2019 |
| Item Model Number | 071249395349 |
| Manufacturer | L'Oreal - Hair Care |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
User
Its working
Amazing and it actually works from the first use.. made the highlights more ash.. its smell is so good
User
Good product
So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
User
Not obvious
I used this two times already on my reddish blonde hair but the difference isn’t obvious. It’s still a warm colour.
User
Great for highlights
Great for highlights the colour looks great after using it
User
Good
Good product. We can’t find it easily in stores.
User
To order again
Arrived in time, very good product
User
Does nothing
This product literally does nothing. I've kept it on for as long as 30 minutes and it still made no difference.
User
Purple shampoo does a good job
Reasonably good results in neutralising yellow tones of grey hair.
User
Out with the brass, in with the purple
TIP: Use it 2-3 times a week instead of your regular shampoo. Lather into wet hair, leave in for 2 minutes, then rinse.I have highlighted hair and we have hard water at home which is not a great combo. My hair was getting brassy and honestly looked worse after washing. Then we went to Fla for the winter and by the time I got home my hair was a complete disaster. My stylist recommended this and she was 100% right!I only use the shampoo and it’s made a real difference. Less brass, more shine, and my hair actually feels good. Sulfate free, vegan and smells good. No scalp irritation at all, keeps my hair feeling clean and my color looks so much better. The other reviews really do say it all.
User
Great product
Great product as described, thank you
User
works
It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
User
Excelente
Me encanta ! Es básico para mantener mis rubios y no irrita el cuero cabelludo.
User
Cost Effective Way to Brightened My Blonde!
I’ve tried a few purple shampoos, and L’Oréal EverPure is one of the best for keeping my blonde highlights cool and bright at an affordable price point. It toned down brassiness after just one use, and I use it about 1 time a week for maintenance.The scent is light and floral, it lathers well for a sulfate-free formula, and most importantly—it doesn’t dry out my hair like others I’ve used. My hair feels soft and manageable after every wash.Overall, a great product at a great price!
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