--- product_id: 2497922 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit" brand: "l'oreal paris" price: "19458CFA" currency: XOF in_stock: true reviews_count: 8 category: "L'oreal Paris" url: https://www.desertcart.sn/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: SN region: Senegal --- # Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 19458CFA **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 19458CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Condition & Protect:** Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color and leaves hair silky smooth. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise. - • **All Hair Types Welcome:** Formulated to work beautifully on every hair type, delivering consistent, radiant results. - • **Complete Gray Coverage:** Seamlessly covers gray hair with a natural, rich dark brown shade—no red undertones. - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home. ## Overview L'Oreal Paris Superior Preference Dark Brown 4 is a permanent hair color kit featuring a no-drip gel formula that delivers rich, natural-looking color with full gray coverage. Its advanced Fade-Defying Color and Shine System, combined with a Vitamin E-infused Shine Protect Conditioner and UV filter, ensures up to 9 weeks of radiant, conditioned hair suitable for all hair types. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Review: Go for it! - Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend. Review: Natural-looking color and great gray coverage - This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000RDLAIG | | Best Sellers Rank | #164 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 04 Dark Brown | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 1,106 Reviews | | Full Cure Time | 30 minutes | | Global Trade Identification Number | 00071249253038, 00885158775211 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream,Liquid,Serum | | Item Weight | 3.2 ounces | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | FPS-172665 | | Material Features | Compostable | | Material Type Free | Ammonia Free | | Model Number | 071249253038 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Hair Coloring | | Recommended Uses For Product | Softening | | Set Name | Hair Color Set | | Suitable Hair Color | All Hair Colors | | UPC | 885158775211 071249253038 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 04 Dark Brown - **Item Form:** Cream,Liquid,Serum - **Package Information:** Box - **Product Benefits:** Hair Coloring ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Brown 4, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81zsrUFRAjL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Go for it! *by K***A on June 13, 2026* Dark brown 4 came out perfect exactly what I was looking for. It’s not too dark and not too light . Covered all the gray hair with no red tone. It comes with a sachet of conditioner which made hair soft upon applying. Color seems to be lasting too. Would recommend. ### ⭐⭐⭐⭐⭐ Natural-looking color and great gray coverage *by R***E on April 29, 2026* This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color. ### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal *by S***O on December 12, 2025* Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4 Dark Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1 - L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.sn/products/2497922-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-08-23*