---
product_id: 247054885
title: "Noughty Purple Reign Tone Correcting Blonde Shampoo, 250ml | 97% Natural, Purple Shampoo, for Blonde, Grey or Silver Hair, Anti-Brassiness, Cool Toning, Moisturises & Boosts Shine"
brand: "noughty"
price: "24791CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "Noughty"
url: https://www.desertcart.sn/products/247054885-noughty-purple-reign-tone-correcting-blonde-shampoo-250ml-97-natural
store_origin: SN
region: Senegal
---

# plant-powered antioxidants 97% natural violet toning hydrating coconut & mango butter Noughty Purple Reign Tone Correcting Blonde Shampoo, 250ml | 97% Natural, Purple Shampoo, for Blonde, Grey or Silver Hair, Anti-Brassiness, Cool Toning, Moisturises & Boosts Shine

**Brand:** noughty
**Price:** 24791CFA
**Availability:** ✅ In Stock

## Summary

> 💜 Own the cool tone crown — because your hair deserves the royal treatment!

## Quick Answers

- **What is this?** Noughty Purple Reign Tone Correcting Blonde Shampoo, 250ml | 97% Natural, Purple Shampoo, for Blonde, Grey or Silver Hair, Anti-Brassiness, Cool Toning, Moisturises & Boosts Shine by noughty
- **How much does it cost?** 24791CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/247054885-noughty-purple-reign-tone-correcting-blonde-shampoo-250ml-97-natural)

## Best For

- noughty enthusiasts

## Why This Product

- Trusted noughty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nature-Infused Care:** 97% natural, vegan, cruelty-free formula enriched with antioxidant-rich blackberry & blueberry extracts.
- • **Universal Hair Love:** Perfect for all hair types—straight, wavy, curly, coloured or natural—without harsh chemicals.
- • **Brass-Free Brilliance:** Neutralises yellow & orange tones for salon-fresh cool blonde and silver hair.
- • **Sustainable Self-Care:** Free from sulfates, parabens, silicones, and ammonia for a clean, conscious beauty routine.
- • **Hydration Meets Tone Correction:** Moisturises deeply while gently cleansing without stripping your scalp or hair.

## Overview

Noughty Purple Reign Tone Correcting Blonde Shampoo is a 250ml sulfate-free, vegan shampoo designed to neutralise unwanted brassy tones in blonde, grey, and silver hair. Formulated with 97% natural ingredients including antioxidant-rich fruit extracts and hydrating coconut and mango butter, it gently cleanses while enhancing cool tones and moisture. Suitable for all hair types, it delivers salon-quality tone correction and hydration without harsh chemicals.

## Description

Product Description Purple Reign – Tone-Perfecting Shampoo & Conditioner for Radiant Hair! Say goodbye to brassy tones and hello to vibrant, radiant hair with Noughty Purple Reign – a 97% natural, vegan, and cruelty-free haircare solution. Designed for blonde, grey, and silver hair, this sustainable formula neutralises yellow tones, enhances shine, and leaves your hair softer, stronger, and beautifully manageable. Why Choose Purple Reign? Neutralises Brassy Tones Banish unwanted yellow and brassy tones in blonde, grey, and silver hair. Achieve a cooler, brighter, salon-fresh look effortlessly. Use the purple shampoo alongside your regular shampoo to refresh your hair as needed. How to use Fully wet your hair before applying shampoo. Massage your scalp with your fingertips or a scalp massager, adding water to activate the lather. Rinse thoroughly and follow with the conditioner for best results. Nature’s Best for Your Hair Crafted with 97% natural ingredients, Purple Reign is free from parabens, sulfates, and silicones – making it gentle on both your hair and scalp. Mango Butter & Marula Oil : Deliver intense hydration for silky, manageable hair.

Review: Good product - Overall happy woth the quality. Leaves my hair nice and smooth. I'm using it every other wash as it tends to darken the hair. Takes away most of the gold jn the highlights.
Review: Great Product - I like both conditioner and shampoo. It does the job very well and it doesn't contain any dangerous Ingredients. It's quite good value for money, doesn't cause any irritation or dryness on my scalp, and I always keep both the shampoo and the conditioner 5mins/each. The hair feels smooth and hydrated, and it does remove the yellow tones of bleached hair. I like the smell and consistency, it's not as runny as other products are. Highly recommend trying.

## Features

- 𝗣𝗨𝗥𝗣𝗟𝗘 𝗧𝗢𝗡𝗜𝗡𝗚 𝗙𝗢𝗥 𝗖𝗢𝗟𝗢𝗨𝗥𝗘𝗗 𝗛𝗔𝗜𝗥: Helps neutralise unwanted yellow, orange and warm tones in naturally silver, grey or blonde hair, or coloured and highlighted hair
- 𝗧𝗢𝗡𝗘 𝗖𝗢𝗥𝗥𝗘𝗖𝗧𝗜𝗡𝗚 𝗛𝗔𝗜𝗥 𝗦𝗛𝗔𝗠𝗣𝗢𝗢: Gently cleanses coloured hair or natural locks, while violet pigments work to banish brassiness and enhance cool tones
- 𝗛𝗬𝗗𝗥𝗔𝗧𝗜𝗡𝗚 𝗛𝗔𝗜𝗥𝗖𝗔𝗥𝗘: Moisturises and smoothes, cleansing your hair and scalp without stripping - for best results leave on for 2-3 minutes before rinsing
- 𝟵𝟳% 𝗡𝗔𝗧𝗨𝗥𝗔𝗟 𝗜𝗡𝗚𝗥𝗘𝗗𝗜𝗘𝗡𝗧𝗦: Enriched with plant-powered antioxidants, blackberry and blueberry, plus moisturising coconut extracts to naturally help revive dull, discoloured strands
- 𝗟𝗢𝗩𝗘𝗗 𝗕𝗬 𝗔𝗟𝗟 𝗛𝗔𝗜𝗥 𝗧𝗬𝗣𝗘𝗦: Suitable for straight, wavy, coily and curly hair, from thick-thin hair and natural & coloured locks - Vegan, Cruelty-free, Sulphate-free, Paraben-free & Silicone-free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00F12XFHC |
| Active Ingredients | Fig & Mangosteen Extracts, Red Grape Extract, Vitamin B5 (Panthenol) |
| Age Range Description | All |
| Age range (description) | All |
| Benefits | Brighten,Brightening,Freshening,Hydrating,Moisturizing,Smoothening,Softening |
| Best Sellers Rank | 7,550 in Beauty ( See Top 100 in Beauty ) 323 in Shampoos (Beauty) |
| Brand | Noughty |
| Brand Name | Noughty |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 393 Reviews |
| Hair Type | Fine |
| Hair type | Fine |
| Included Components | 1 x Noughty Purple Reign Shampoo 250 ml |
| Item Dimensions | 7.5 x 5 x 20.8 centimetres |
| Item Form | Liquid |
| Item Type Name | Purple Reign Tone Correcting Shampoo |
| Item Weight | 282 Grams |
| Item form | Liquid |
| Liquid Volume | 250 Millilitres |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Part Number | NOUPR4101 |
| Material Type Free | Ammonia Free, Mineral Oil Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | NOUPR4101A |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals, Organic, Vegan |
| Package Size Name | 250ml |
| Recommended Uses For Product | As a foundation shampoo before volumising or styling routines Prepares hair for styling by removing excess oil and impurities while maintaining lift and structure., For daily or frequent washing of oily or flat hair Oil‑free, sulphate‑free formula makes it suitable for regular use without stripping the scalp., For fine or limp hair needing extra volume and body Designed to gently cleanse while boo… |
| Scent | fruity |
| Scent Name | fruity |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 250.0 millilitre |

## Product Details

- **Age range (description):** All
- **Brand:** Noughty
- **Hair type:** Fine
- **Item form:** Liquid
- **Scent:** fruity

## Images

![Noughty Purple Reign Tone Correcting Blonde Shampoo, 250ml | 97% Natural, Purple Shampoo, for Blonde, Grey or Silver Hair, Anti-Brassiness, Cool Toning, Moisturises & Boosts Shine - Image 1](https://m.media-amazon.com/images/I/51iImHyLguL.jpg)

## Available Options

This product comes in different **Size, Set** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good product
*by N***D on 29 July 2026*

Overall happy woth the quality. Leaves my hair nice and smooth. I'm using it every other wash as it tends to darken the hair. Takes away most of the gold jn the highlights.

### ⭐⭐⭐⭐⭐ Great Product
*by A***X on 13 January 2026*

I like both conditioner and shampoo. It does the job very well and it doesn't contain any dangerous Ingredients. It's quite good value for money, doesn't cause any irritation or dryness on my scalp, and I always keep both the shampoo and the conditioner 5mins/each. The hair feels smooth and hydrated, and it does remove the yellow tones of bleached hair. I like the smell and consistency, it's not as runny as other products are. Highly recommend trying.

### ⭐⭐⭐⭐ 97% natural haircare is important to me
*by C***N on 28 February 2026*

I always take time to look for hair care products that don't contain nasty ingredients, so I tried this for the first time recently. Positives: good lather and doesn't stain your hand and nails, and delicately brightened natural tones after leaving on for just 3 minutes. Negative: left my hair feeling dry, even though i used conditioner. (May just be something i use once per month)

## Frequently Bought Together

- Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml
- Noughty Purple Reign Tone Correcting Conditioner, 997% Natural Sulphate Free Vegan Haircare, for Blonde, Grey or Silver Hair (250ml)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-08-17*