Super Red Liqua-Gel® Food Coloring | Vibrant Color | Professional-Grade Dye for Icing, Frosting, Fondant | Baking & Decorating | Fade-Resistant | Easy-to-Use | Made in USA | 0.70 oz

This food coloring is the exact match for Candy Apples! It provides a deep red hue. For those who don't know, you cannot use a water based food dye for candy apples to achieve a true red. You must used a gel based dye. This food coloring is it! I just eyeballed the drops into my mixture. The candy apples came out lovely! Bright Bold and RED!

Made a beautiful purple cake

This is a wonderful gel food coloring with a rich, vibrant color that mixes well with cream cheese frosting and doesn't leave an unpleasant aftertaste. I'm very happy and will be buying more.

Little goes a long way, and is the exact color as show (depending on how many drops you use, can be richer/lighter). High quality and mixes in well!

This purple food coloring has great pigment — it’s vibrant, rich, and mixes smoothly without clumping or streaking. A tiny drop is all you need for frostings, batters, or DIY treats. It blends well in both buttercream and royal icing.The only reason it’s not five stars is that the color can darken slightly after sitting overnight, so it’s best to mix a little at a time and test the shade first. Still, it’s one of the best purples I’ve used — bright without turning gray or dull.TL;DR: Strong pigment, smooth texture, and long-lasting — just use sparingly for perfect purple tones.

This coloring allowed me to make the best cookies I have ever made for a graduation party. I highly recommend it, only needs a few drops and cleans up easily

I wish I would have taken a picture of the “picture perfect” red velvet cake I made at Christmas! It was beautiful and absolutely delicious (recipe from Sally’s Baking Addiction)! Oh, my goodness, EVERYONE was impressed with the outcome. I was thrilled the cake had none of that chemical taste that most red food colorings leave in your homemade baking products which ultimately spoils all the hard work you put in to make the perfect dessert or cookie. This got the job done with no after taste, and the resulting cake was a beautiful deep red worthy of a high end bakery (even if I do say so myself)! Chefmaster has produced the most perfect red food color in a convenient, no drip, no waste, flavorless gel form. I’m happy and will return for other food dye products whenever I need them for future baking. I highly recommend this product…especially for red velvet cake and cookie baking! Thank you for reading my review.

I made pink cold foam and pink cinnamon rolls with pink frosting (I love pink lol and it was Valentine's Day) and this food dye was PERFECT. I was able to knead it into the cinnamon roll dough without issue, and incorporate it in frosting and cold foam very easily so it's super versatile. It had no weird smell or flavor. The color was also VERY vibrant. I still have a ton leftover too!

Product not useful

The food colour is for tainting eggs, an Eastern Orthodox tradition for celebrating Easter.Everything was fine, as expected, prompt delievery, excellent price.Thank you Amazon!

Good quality

Can't wait to use it

Bought three colors. This is great for coloring icing and cakes. The gel was so much nicer than liquid, and the color is actually the color you want.