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🍉 Glow like you mean it — prime, perfect, and own your radiance!
W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing primer enriched with natural watermelon extract and pink undertones. Designed by professional makeup artists in London, it creates a smooth, luminous base that enhances makeup longevity and appearance. Suitable for all skin types and cruelty-free, this primer is a must-have for anyone seeking a radiant, flawless complexion.
| ASIN | B08FSSRNJJ |
| Benefits | Creates a smooth, glowing base for makeup application |
| Best Sellers Rank | 22,086 in Beauty ( See Top 100 in Beauty ) 93 in Face Primers |
| Brand | W7 |
| Brand Name | W7 |
| Colour | pink |
| Container Type | Jar |
| Coverage | radiant |
| Customer Reviews | 4.2 out of 5 stars 529 Reviews |
| Finish Type | Luminous |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Weight | 1 Grams |
| Item form | Lotion |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product benefits | Creates a smooth, glowing base for makeup application |
| Skin Tone | All |
| Skin Type | All |
| Skin tone | All |
| Skin type | All |
| Unit Count | 1 Count |
S**E
Take my money!
Love this product, it should be in every makeup bag! The glow is epic, quality that matches the best make up experts, easy to apply with no stickiness, quick drying and great value for money! Take my money!!
M**A
Glowy
I love the glowy tint it leaves but it doesn’t come through light coverage, good value however it is cheaper in b&m.
M**S
Love this product
Great product, a definite must have
D**B
Value for money
Love this primer, gives a nice glow
J**E
Awful
Awful, pump dose not work. Would not recommend
K**S
Love smell and sheen
Love the smell and sheen
M**.
Radiance means shiny
A bit too shiny for me. I prefer the pore minimising tinted mousse that now seems to be unavailable
A**E
That's it
Good job
E**A
Luktar jätte gott
Denna är bra och håller sminket på plats!
A**Y
Mauvaise odeur et texture
Je pensais a faire à une base glowy La teinte est sois disant universelle mais attention peaux claires s'abstenir L'odeur n'est pas agréable et la texture encore moins
W**U
Glowy dewy goodness!
I honestly don't use this as a primer; I need more hydration. My hack? I mix it with my foundation (right now that's Tarte Amazonian Clay - full coverage is my jam!) and apply that with a moistened sponge. It gives just the right amount of glow and a little extra dewiness. I haven't noticed it causing separation of my foundation, no matter which one i've mixed it with. I've ordered this product twice and it's been consistent. There's lots of product! I unscrewed the top on my first tube when it stopped pumping and there was plenty left. I'm a Sephora and Ulta girl, I like the high-end stuff, but this does everything you could want for a very reasonable price!
E**I
Super illuminante!
Leggero, facile da stendere e lascia la pelle morbida. Il glow è naturale, non esagerato, e il trucco dura di più. La confezione da 30 g sembra duri parecchio. Assolutamente promosso!
L**8
Great
Gives a hint of shimmer. Makes foundation look better!
Trustpilot
2 weeks ago
4 days ago