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🛡️ Defy damage, flaunt flawless color — your hair’s new power move!
Joico Defy Damage Protective Shampoo is a scientifically formulated daily cleanser designed for color-treated and damaged hair. Enriched with Moringa Seed Oil, Keratin, Arginine, and Rosehip Oil, it strengthens hair bonds, preserves vibrant color, and protects against heat, chemical, and UV damage. Its rich lather gently removes impurities while leaving hair soft, shiny, and resilient, delivering salon-quality results with every wash.












| ASIN | B087FBL23H |
| Active Ingredients | silica,zinc |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #9,265 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #261 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Defy Damage |
| Customer Reviews | 4.7 out of 5 stars 6,158 Reviews |
| Hair Type | All, Chemically Treated, Damaged, Dry, Normal |
| Item Dimensions | 2.1 x 2.1 x 8 inches |
| Item Form | Liquid |
| Item Type Name | Joice Defy Damage Shampoo 10.1oz |
| Item Weight | 10.1 ounces |
| Liquid Volume | 10 fluid ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | J16266 |
| Model Number | 3080709 |
| Number of Items | 1 |
| Other Special Features of the Product | Get healthy, strong, & damage-resistant hair with Joico Defy Damage! Our special formula is packed with powerful ingredients that work together to nourish and protect your hair. Moringa Seed Oil provides hydration, shine, and softness, while Keratin repairs damage and Arginine replenishes amino acids. Rosehip Oil replenishes dry, damaged hair, & Protective Lipids acts as the first line of defense … |
| Product Benefits | Protect hair at home with damage-preventing ingredients. Rich lather cleanses without damaging hair color. |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Fresh, Floral, Sandalwood |
| Scent Name | Fresh, Floral, Sandalwood |
| Special Feature | Get healthy, strong, & damage-resistant hair with Joico Defy Damage! Our special formula is packed with powerful ingredients that work together to nourish and protect your hair. Moringa Seed Oil provides hydration, shine, and softness, while Keratin repairs damage and Arginine replenishes amino acids. Rosehip Oil replenishes dry, damaged hair, & Protective Lipids acts as the first line of defense against damage from heat, chemicals, styling, and UV rays. Results are visible with the first use! Special Feature Get healthy, strong, & damage-resistant hair with Joico Defy Damage! Our special formula is packed with powerful ingredients that work together to nourish and protect your hair. Moringa Seed Oil provides hydration, shine, and softness, while Keratin repairs damage and Arginine replenishes amino acids. Rosehip Oil replenishes dry, damaged hair, & Protective Lipids acts as the first line of defense against damage from heat, chemicals, styling, and UV rays. Results are visible with the first use! See more |
| Suitable Hair Color | All Hair Colors |
| UPC | 074469513869 |
| Unit Count | 10.1 Fluid Ounces |
T**A
Love this shampoo
Great shampoo! Smells amazing and leaves hair soft. Recommend using it with the conditioner.
L**J
“Love this shampoo 😍 Leaves my hair soft, shiny, and smelling amazing!”
“This shampoo is amazing 😍 It leaves my hair feeling super soft, shiny, and healthy after every wash. The smell is so good and it makes my hair look less dry and frizzy. Definitely one of my favorite shampoos!”
S**N
Great product
Love this Shampoos smell and makes my hair shiny, lightweight.
M**A
Nice smell and hair looked and felt better!
My grandaughter who is attending beauty college advised this product for my gray and dry hair. It suds up well, my hair felt soft, looked thicker (great for thin hair) and smelled great!
B**N
Love this product
This product has a great smell. It makes my hair silky smooth and protects against the color fading in between coloring sessions. Makes my hair feel moisturized. My hair is fine and I color it about every 3-4 months.
S**E
I love this product
Love this brand and their products in general they work wonders for my hair however it came frozen but they spent the night in the delivery truck so they froze and kind of exploded and I had to thaw them in warm water it did work it smelled normal and the texture was fine so it getting frozen didn’t ruin it and I was able to use but yeah that kind of sucked but worth it also the price is sooo expensive but it is a good product
R**S
Soft and silky feel.
Love this shampoo. Makes my hair feel soft after a wash.
M**N
Alot less hair fall!
I was originally turned onto JOICO thru my stylist...the moisturizing formula...but it was too heavy on my hair. After reading reviews I figured I'd give it a try on my gray hair which is frizzy toward the bottom but gets oily at the root. I was also getting a little freaked out by the amount of hair I was leaving in the shower. Defy Damage has been a game changer! So much less hair lost, my hair is soft from root to tip without being weighed down, controls frizziness for me and leaves my hair clean for days. The big bottles are easy to use and the wider base makes them pretty stable in the shower...love how the bottles are both upright. JOICO isn't cheap, but lasts a long time. The only "con" I noticed was how strong the smell is. If you don't keep your mouth closed when you're washing and rinsing you'll taste it.
Y**Y
Very good, leaving hair hydrated and soft after using conditioner
This is a very good product; it has an exquisite and distinctive scent. I'm a dyed blonde and I've been using this product for quite some time, and we all know that this type of hair is quite difficult to manage and find something that truly helps keep it moisturized and healthy. I also use it on my daughter with her natural hair, and her hair is very healthy, full of movement, and has grown a lot without me having to trim the ends.
S**A
Perfeito
Perfeito
S**E
Fantastic product
Fantastic product! I would definitely recommend it. A noticeable difference even after one application
C**O
Lo recomiendo
Buen producto, recomiendo alternar con otro shampoo para que no te reseque el cuero cabelludo pero honestamente es muy buen producto y tiene buen aroma
F**A
Shampoo protettivo per capelli danneggiati
Lo Shampoo è delicato molto denso perciò ne basta poco, una piccola noce nel palmo della mano. Pulisce e protegge i capelli fini e trattati donando lucentezza. Consiglio l’abbinamento con il condizionatore correlato, comunque funziona bene anche da solo, non secca ne appesantisce i capelli.
Trustpilot
3 weeks ago
1 week ago