Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Product ID: 208910765
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Description
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)
Specifications
| Best Sellers Rank | #503,288 in Books ( See Top 100 in Books ) #117 in Business Statistics #165 in Business Marketing #184 in Market Research Business (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (73) |
| Dimensions | 7 x 0.92 x 9.1 inches |
| Edition | 4th |
| ISBN-10 | 0136717136 |
| ISBN-13 | 978-0136717133 |
| Item Weight | 1.7 pounds |
| Language | English |
| Print length | 512 pages |
| Publication date | October 1, 2020 |
| Publisher | Pearson |
Reviews
D**D
Great book on marketing metrics.
This is a great book on marketing metrics by academics within the marketing subject area. This is not the first edition of this book. This shows that it has been updated since the original edition of the book.
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