



💄 Own your day with flawless, all-day confidence!
Rimmel Lasting Finish 25 Hour Foundation in Soft Beige offers a long-lasting, full coverage formula enriched with vitamin E and a comfort serum for hydration. Featuring SPF 20, it protects skin from sun damage while delivering a natural, fresh finish that resists sweat, rub, and transfer—perfect for busy professionals who demand makeup that works as hard as they do.









| ASIN | B0047XAMX6 |
| Additional Features | moisturising |
| Age Range Description | Adult |
| Best Sellers Rank | #741,067 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5,667 in Foundation Makeup |
| Brand Name | Rimmel |
| Color | 201 Classic Beige |
| Container Type | Bottle |
| Coverage | Full |
| Customer Reviews | 4.4 out of 5 stars 18,596 Reviews |
| Finish Types | Sheer |
| Global Trade Identification Number | 03607345379067 |
| Item Dimensions | 1.3 x 1.3 x 4.84 inches |
| Item Form | Serum |
| Item Weight | 30 Grams |
| Manufacturer | Coty |
| Manufacturer Part Number | 34788307201 |
| Material Type Free | Aluminium Free |
| Model Number | 34788307201 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Flawless |
| Recommended Uses For Product | Skin Care |
| Skin Tone | Light |
| Skin Type | Normal |
| Specialty | Moisturizing |
| Sun Protection | 20 Sun Protection Factor (SPF) |
| Unit Count | 30 Milliliters |
K**.
This is the best foundation
I have been purchasing this foundation before it got discounted- and there is nothing like it out there. I tried expensive luxury brands and this one was always the best. My skin is oily, and this is the best coverage, long stay natural looking foundation. It is full coverage with not flat matte - but more of glowy, but not oily finish. It has really nice finish that looks fresh and natural but at the same time the coverage is beautiful. I stocked up with this while it’s on amazon and hoping I can find more later.
C**E
Excellent cover and lasts
Love my new foundation, it covers really well uneven skin, and it lasts a long time. I was able to workout, sweat and still looking beautiful!!! Love it!!! Will buy more when this finishes.
A**I
I fell in love with the sample that came in the mail so ...
I fell in love with the sample that came in the mail so I decided to go with the bigger version. Let me tell you I'm soo glad I did! It's less oily compared to a lot of the store brand foundations I've bought in the past. I love that it gives me full Coverage and doesn't leave my face oily. I'm just in love with this foundation. The only down part is,it doesn't come with a little pump its a twist cap off type of bottle. I wish Rimmel would upgrade the bottle just a bit. But that's the only reason it doesn't get 5 stars.
M**5
Affordable-Wears like High end
Always a great purchase! This works as concealer for me and is very lightweight!
G**S
Love this foundation.
Love this foundation. It’s so lightweight, but just the right coverage, have used it for years. I can’t find it this color any more near me anymore. So glad I found it on Amazon - shipped from England.
P**N
Very heavy coverage
For evening wear only. Very thick coverage.
K**R
Actually Stays Put!
I used Rimmel 25 foundation years back (when it came in a squeeze tube) and loved it, then could never find it again.... Saw this "new" version and hoped it would be as good.... and it's pretty darn close! Covers well without drying or caking and looks and feels very natural.... Will keep buying it as long as it's available....
B**Y
Perfect match foundation
Goes on smoothly, radiant effects on the skin, great value for the money. I highly recommend.
S**O
Brilliant foundation
Love this foundation but as usual rimmel has updated it with new one which feels greasy compared with original one, it covers well and feels nice on the skin with no greasey feelings, sadly hard to get hold of it now.
C**M
Blijft mooi zitten
De juiste kleur. Smeert enorm goed uit. Dekt goed en glimt niet Blijft mooi egaal op de huid. Ruikt lekker en is fluweel zacht. Aanrader!
M**Y
fiyat performans oldukca iyi
fiyat performans oldukca iyi
O**E
Parfait
LE meilleur fond de teint selon moi ( et pour ma peau !) ! J’ai une peau qui a tendance à être désydraté au niveau des joues et mixte a grasse au niveau du nez/front. J’ai déjà testé énormément de marque differentes, du luxe au 1 er prix. Mais alors c’est la premiere que je vois un tel resultat !! L’application est très facile au beauty blender, ne fait pas d’effet masque mais est tres couvrant. Sans pour autant faire platre, il reste tres naturel sur la peau. Il camoufle parfaitement les cicatrices d’acne et les rougeurs. Je recommande !
A**E
In depth review after years of use.
So I have been wearing this for years now, so this is going to be a pretty in depth review. The bottle is a lovely thick glass cylinder which is weighty to hold. The lid fits securely and is unlikely to come off in your bag. The labels are modern, and like most rimmel products it has had several updates over the years in its bottle and label design, but the product remains almost exactly the same. Applying: The foundation is easy to apply. Against all advice, I actually apply it with my fingers as I find that using a brush can leave brush marks in it, as I don't have the right sort of brush and I like to apply it fairly thick. Staying power: Is very good. I can go to bed, and as long as I sleep on my back I can wake up the next day almost perfect. Now that's something. If I sleep on my side it does rub off a bit on the cheeks but that's to be expected. Removing: It's very easy to get off. I usually use a baby wipe or a cotton pad with some make up remover. Shower gel or face wash in the shower doesn't tend to work as well in my opinion. Water: Sweat will remove a little bit of the foundation. Especially if your sweating heavily at the gym or on one of the few really hot days we get in the UK in the summer. A light shower of rain on the other hand, won't touch it. Nor will getting in the shower with your make up on as long as you don't rub it or wet it too much. I frequently do my make up before I shower if I'm not washing my hair that day and I come out of the shower looking perfect, even if I get a bit of water on my face. Colour match: I find that in the summer, I have to go up a shade to match my slight tan and stop myself looking too pasty around all the sunbed lovers. I'm not lucky enough to tan very much so I don't have to worry too much about that. Sometimes I won't go up a shade I'll just use a slightly darker powder over the foundation. In the winter, I'm pretty pale but not ghostly and I find ivory 100 a perfect match. In the summer I like shade 200. The pigment in this foundation is very strong so you do need a good colour match or you will end up with a rim around your face where your foundation colour doesn't match your skin. I find a bit of bronzer under the chin and jawline helps to blend it in, as well as blending the foundation down a little when applying. Cakeyness: This make up never looks cakey. Even with layers and layers of different powders over it. I use a pressed finishing powder, bronzer, contouring powders and a highlighter and even with all that it looks amazing. I find that around my lip area and 'side burn' area near the ears where there is a little facial hair it can look a little clumpy sometimes but I just wipe the areas with a tissue to take some off and it's fine. Mouisturising: This foundation never dries out my face, but others do. The moisturiser in this is very good and helps to keep my dry patches moist when I get them in winter. It's a lovely bonus to have that in a foundation anyway, most don't include any sort of moisturiser. Sun protection: This at the time of writing the foundation is SPF20 which gives you 20 mins in the sun without worrying about burning which I find is perfect for normal days when your not outside much. On longer sunshine days I just apply a little suncream on top of it. I have never been burnt whilst wearing it so I presume because of the heavy pigment it blocks the sun from your skin mostly anyway, which you can look at in one of two ways, either 'Yay it protects me' or 'Ugh I can't tan whilst wearing it.'. Smell: It has a slight smell. Sometimes I think it reminds me of plasticine ever so slightly, it's quite pleasant. It doesn't linger once it's on and dry. 25 hour claim: I've been wearing this since around 2010, back then if was marketed as a 12 hour foundation and even back then I'd always tell people it lasted much longer than that. I kind of doubt 25 hours would be possible in everyday life. I think somewhere in between is more realistic on a very good day. Maybe if you sat still and never touched your face, sweated, slept or anything it could go 25 hours. In real day to day life, it easily lasts a full day at work. On a busy day, morning to bedtime, I will apply twice. Usually because I have a bad habit of rubbing my face under my eyes or on my chin when I'm stressed or concentrating. I can't recommend this enough. My skin is a bit oily at times and a bit of pressed powder over the top of the foundation helps to soak that up over the day and prolong the length of time it stays on for. It lasts really well and looks really good on me. Friends have converted to it after seeing me using it. If your looking for an affordable but excellent quality foundation, stop reading and just buy it, you won't regret it.
Trustpilot
2 months ago
2 months ago