Olia Hair Color, Ammonia-Free Permanent Hair Dye, Oil-Powered Formula for 100% Gray Coverage and 3x Shinier Hair, Vegan & Cruelty Free, 9 1/2.1 Lightest Ash Blonde, 1 Count

I really like this I've tried other brands that my mom said my hair looked brassy I use this one and my judgmental mother and sister both said it looked much better I've been using it a long time and my hair always comes out looking nice

I love this and have no plans to switch. I don’t even need a toner. It gives me a mock ombré effect because it only lightens a few shades so the roots are still darker than the tips but that’s how I like it. Much more of a natural look and since the roots are still darkish, they blend well when new roots grow out.

I did a custom dye company for 2 years and was not satisfied. It kept pulling red. One box of this and I finally got the color I want. I have very sensitive skin and this works for me with no extra toning needed.

This is a perfect color for me. My hair tends to pull toward a brassy color and the tones in this shade eliminates that. I have been using this for the last few years and just love the results. They also don’t test on animals which is why I started buying it in the first place.

Doesn't smell or dry out hair but doesn't work very well. I used this hair dye in other colors but when I tried to go from light ash brown to a blonde, it only lightened it a little bit. I did love the lack of ammonia smell and the way is moisturizes the hair and scalp though.

Didn’t burn like other brands.

Excelente calidad, lo recomiendo El color es muy lindo

Did a strand test and the lightest ash blonde did not lighten my dark strawberry blonde hair at all, after leaving it on the full time limit. Would not recommend!