Serious Money: The Art of Marketing Mutual Funds
Product ID: 201257481
📈Classic sales framework
📚Timeless financial wisdom
🔄Adaptable marketing strategies
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Serious Money: The Art of Marketing Mutual Funds is a well-regarded used book offering foundational sales strategies for financial professionals. Though considered outdated by its author, Nick Murray, it remains a valuable starter guide for marketing mutual funds and adaptable to ETFs and variable products. With a strong 4.6-star rating and practical insights, it’s a must-have for those looking to build a proven sales process in financial services.
| Best Sellers Rank | #479,401 in Books ( See Top 100 in Books ) #41,070 in Reference (Books) |
| Customer Reviews | 4.6 out of 5 stars 44 Reviews |
A**R
Valueable information
This book is old one but good one. It gives financial representatives a track to run on when marketing and closing on financial pdoducts like mutual funds...it could be easily transfered to ETFs or variable products. It helps create a sales track and a process. I highly recommend all of Nick Murray's books.
W**L
Serious Money,Art of marketing mutual funds.
Great book worth reading now just as it was years ago when written. Reminds you to keep the main thing the main thing. Great quality used book and shipped fast. Thanks.
M**Z
Great Book
Great Book
S**N
Murray as always
If your just starting out as an investment rep and taking your series 6 &63 to get established and legally give advice and sell- this is a great book. Primarily, the series 6 will only allow you to market mutual funds; which is mostly the choice for under the 1/2 million mark (in assets for the investor). It tells you what you should say to make a convincing sale, and to spring board your business.
S**3
Five Stars
Good book received in great condition for a used copy.
C**R
Five Stars
Good old fashioned closing skills!
M**A
must read!!
best sales book EVER!!!!!!
N**R
Five Stars
Great book!
B**I
Classic for the wealth advice profession
Love this old school thought process. We have lost the sales mentality. We don’t have to be hard core sales as much as hard core knowledge distributors.
A**T
Serious Advise
A book with serious advise. Must for any mutual fund advisor. Go for it !
M**T
Awesome
Great read
E**R
Five Stars
Excellent
L**X
Nice book, a lot of good advice!
Nice book, a lot of good advice! Love all from this book, easy to read. The only thing i didnot like that much, the past owner wrote a lot of thing in ink, I cant not read myself the most of the time. A recomend that book for sure!
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