Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

Obsessed with the color and this brand

I'm a wannabe hairdresser, and I always have been. Even when I was little I was pretty obsessed with hair. Not my hair, but everyone's hair. So I learned to color hair from my best friend, Trea, who taught me well. I was a beauty supply store snob, and I would only use a drugstore product in dire and severe emergency (like I won a grammy and my roots were showing....) So I've been this snob about box color for 20 years, but I recently had twins, and there's Amazon, my go-to for every single thing I need. I had some grey roots, and medium brown, to cherry red, to very very black as the cauldron of hell bottom half of my long hair (dyed blue black, now there's a color that works, but.....I digress.) So I was not expecting any miracles from this color. I got a miracle. Because I used the tortoiseshell brown of this brand before using this color (which is a great color, but harsh, you have to WANT your hair lightened and a bit thrashed (for volume, right?) I had lighter hair when I applied this one and it came out just incredibly well. I would say this is a no fail product, except that hair color depends *entirely* and *absolutely* on what you've got on your head and what you've done to it, and what shape it's in. I would especially recommend this color to people who have had highlights within the last year or so and had them sort of disappear under other colors. The whole "shimmering" thing that Feria/Loreal is hyping is for real. It is incredible. It is harsh on your hair, so know that. If you use the enclosed hydrogen peroxide (and if you switch out a 20 volume, you probably won't get the shimmer lift that they're talking about) you're hitting your hair with a 25 volume perox blow. Box/drugstore colors do their job, but it is what it is. Don't use Loreal colors (or Wella, if you're doing the beauty supply thing) unless your hair is in good shape. This particular color, with 2 boxes for almost waist length, but fine, hair, left on about 15 min longer than suggested, and without applied heat resulted in an excellent grey coverage, and a brilliant chocolate cherry color.

This haird product not only covers up the gray hair beautiful. It as well gives it a nice shine and volume to it that last over 6 weeks.

Easy to understand and came out close to wha the box said. I love the color and so far the brand seems nice. My hair doesn’t feel dry or fried. Will most likely buy again and try other colors.

Beautiful color. If you have dark hair (almost black hair) this is going to be a good redish brown tint. It’s subtle in a good way.

I have used other hair dyes similar in color and this was by far my favorite outcome. This hasn't left my hair feeling dried out so far which is fantastic! The smell isn't overbearing either. Application is the same as pretty much any other at home hair dye and has simple, easy to follow instructions. The only thing I did not like about this product was the after color conditioner that was included. It had ALOT of "shimmer" to it. I couldn't really tell much of a difference it made to my hair, however, once my hair had been rinsed and dried anytime I ran my hands through my hair I needed to wash them. My hands had gotten coated with this "shimmer" several times after use. Other than that, I loved the product!

Vibrant, Long-Lasting Color I loved this Chocolate Cherry hair color for its deep burgundy shade, which gives an intense and sophisticated shine to brown hair. The formula is easy to apply and leaves hair soft, without damaging it. I was surprised by the longevity of the color; after several washes, it still looks vibrant and shiny. Plus, the package includes everything you need for a professional result at home. Ideal for those looking for a change of look with an elegant and striking color.

Tal como la foto..bien empaquetado..y un color muy bonito 💜 L'Oreal la excelencia de la casa❤️❤️💯 de 10🥰🥰

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.