Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond (Very Light Natural Blonde), Pack of 1 Hair Dye Kit

Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.

I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.

What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!

My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve.

This permanent hair dye from is part of the Feria line, known for bold, multi-dimensional color results. The shade “11.21 Bad to the Blonde” is an ultra-light blonde with cool, shimmering tones designed to reduce brassiness and give a bright, salon-like finish. Pros Bright, high-impact blonde: Delivers a noticeable lift for lightening hair. Cool-toned finish: Helps counteract yellow or brassy undertones. Shimmering effect: Feria line is designed for multi-dimensional color rather than flat dye. At-home convenience: Salon-style results without professional application. Good gray coverage: Works well for blending or covering grays (depending on hair type). Cons Can be drying: Bleaching/lightening effect may leave hair feeling dry or brittle. Results vary by base color: Darker hair may not achieve the same level of lightness without pre-lightening. Toning may fade over time: Brassiness can return depending on hair care routine. Strong chemical smell: Common with permanent dyes.

I started out with my natural strawberry blonde and 50% grey hair mixed in. This did exactly what I hoped, just darkened it a bit to what I would call a light bronze, sort of auburn but not too dark and not too red. Looks natural and covered my grey completely. Really shiny and healthy looking. I followed the directions exactly and left it on for 25 minutes. It cost a few dollars more but that doesn’t matter at all when you can get it right the first time. I hadn’t colored my hair in years. Would buy again.

Color result is more red tones than the cool brown tones described on the box. It's okay, but will try a different/darker cool brown color next time.

Favorite color ever! The first day you use it, it is dark, but over the next few washes it really turns a beautiful shade of purple. LOVE LOVE LOVE.

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

My required color

ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。

Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?

I’ve tried various box dyes for deep black shades, but the Feria 10 Blackest Black is consistently one of my favorites for achieving a multi-dimensional look rather than an "ink-blot" flat color. The consistency of the dye is great—it’s thick enough to not drip everywhere but spreads easily through thick hair. One box was sufficient for my shoulder-length hair, but if yours is longer or very thick, I’d definitely recommend grabbing two. This truly is a deep, jet black. What I appreciate most is the "shimmer" factor Feria is known for. It catches the light beautifully and looks very healthy immediately after dyeing. The included multi-faceted shimmer enhancer conditioner is the highlight of the kit. It leaves my hair feeling incredibly soft and manages the typical post-dye dryness very well. Like most permanent dyes, it does have a strong chemical scent during the process, so make sure you’re in a well-ventilated room. I’ve found that this shade resists fading into that "muddy brown" look longer than other brands, especially if you use sulfate-free shampoo. It definitely can stain your hands and face and ears so if you use petroleum jelly, you can avoid that mess. This is my hair about 4 weeks after dyeing it.