Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

does this help cover grey?

It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

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Reviews

K**Z

The best hair dye!

The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!

14.01.2026

C**A

Beautiful

I love it. It always leaves my hair soft and beautifully brightly colored.

3.11.2025

K**N

Amazing color!

.If you want to have "exactly this lolor," Your hair must to be bleached one time~ before apply. It is bleeding a couple of shampoo.

15.06.2025

A**Y

Great color, love it

I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!

7.01.2026

K**O

This product is super cool

I love this dye, it's the one I gave myself three years ago and the truth is that this brand has helped me a lot, I love the Super I recommend

2.07.2025

B**.

So worth it to look your best!

I love this color: Black Leather. I'm 61, and everyone tried to talk me out of dying my gray hair black. But I'm a winter and I thought it would look good. People now say I look 10-15 years younger than before! It's so easy to apply and stains on your skin usually come off in the shower. It has that multi-faceted natural look which I think is the #1 reason you should use Feria. Plus, I have used many others and they run and are just a pain to apply. This one's the winner! I'll share a picture of myself from 6 years ago with gray hair, and a picture of me now with my hair colored with Feria - Black Leather.

4.01.2026

W**Y

Love the color, but stains easily

I will definitely keep repurchasing this dye because the color turns out beautiful, even on black hair without bleaching. However, it does stain the scalp and is quite hard to wash off. it took me several days. It also stains surfaces easily, and my bathtub definitely suffered, so make sure to protect your bathroom. Despite that, I still love the result and will buy it again.

23.12.2025

D**I

Not color on the box

NOT for covering grey. I know it says that, but I thought that the color would hide the grey a little. Unfortunately, the color was not what the picture showed. It barely changed the color of my hair. I went from a medium reddish brown to a normal brown (may 1/2 shade lighter) that looks coppery in the light. It’s not bad but not what I expected, and now I’ll have to wear root cover up for 4 weeks until I can color it again.

4.01.2026

W**D

Good colour payoff, enjoyable user experience. Made my hair shiny and soft. The conditioner included smells like/feels like Matrix So Long Damage, which is a nice way to finish the process.

21.07.2025

S**D

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

15.11.2019

A**C

Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?

8.03.2025

R**I

This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.

24.06.2025

A**A

The first time I'm using garnet feria ! If ur looking for streaking black or dark brown hair it won't show but if u are looking for a tint it will be visible only in the sunlight . Go for it . I loved the tinted look and my hair was already pre coloured with darkest brown L'Oréal .

27.01.2017

ASIN	B000VWMRW6
Best Sellers Rank	#404 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color
Customer Reviews	4.4 4.4 out of 5 stars (51,290)
Is Discontinued By Manufacturer	No
Item model number	071249230206
Manufacturer	L'Oreal Paris
Product Dimensions	2.8 x 3.6 x 6.6 inches; 5.29 ounces
UPC	071249230206

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 91Champagne Cocktail (Light Beige Blonde), Pack of 1 Hair Dye Kit

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