Keratin Color® 5.3 Berry Brown Permanent Hair Dye | Covers grays for even color, Strengthens hair, Soft, vibrant results, Bond Enforcing System, Keratin formula

I was on vacation in a different state and suddenly realized that my roots were already gray only three weeks after coloring my hair. Horror! I've been buying Clairol Nice & Easy A4 forever, and although it was a bit too brassy red for me, it was the closest I could come to the subtle cinnamon brown color I was looking for so I stayed with it for 10 years...until vacation. I decided I had to color my hair that night at the beach house we were renting before visiting family the next day. After two stopping at two different stores and unable to find a color even close, it was getting late and hubby was getting impatient. The choices for dark red were non-existent. Everything was either bright red, orange, or an unnatural RED. I spotted Schwarzkopf Keratin Color in Berry Brown 5.3 but was afraid of the name. I was worried "berry" would have a dark pink or purple tint but the color on the box was a rich medium/dark brown and I decided brown was better than gray roots so I grabbed it. I absolutely love GOT2B products, also made by Schwarzkopf, and it was just $3 more than Nice and Easy so I trusted the name and bought it. I'm so glad I did! The smell is incredible. It also comes with gloves, conditioner, and a serum to put on your ends before coloring so you don't get those dark, inky ends and it worked beautifully. The color is gorgeous! It's a rich brown with dark red highlights that keeps it from being boring but aren't glaring red. They glimmer in the light. It's a subtle auburn. My husband loved it and I'm now a die-hard fan. It's the color I've been looking for for a long time. I leave it for 20 minutes instead of 25 to keep it from getting too dark but it still covers those pesky gray roots. The color doesn't fade like Clairol does either and stays vibrant for months. I only have to retouch my roots each month instead of recoloring my entire hair without losing the vibrancy in the rest of my hair. My hair is very shiny and it feels thick, full, and very soft. It's not dry and coarse feeling like Nice and Easy. I'm very fair and the color doesn't wash me out. Fast, reliable shipping with subscription. I recommend this seller and this product. (Pic included but dark lighting that doesn't do this color justice.)

I love this hair dye! The color was perfect, it didn't turn darker as other hair dyes do. And it lasts longer.

Easy to apply Long lasting Good color

It looks good. I was mainly grey. Now it's brown with highlights. I hope it lasts. My hair grows out fast. I expected full grey coverage, but the highlights are kind of cool.

Absolutely love this color and this keratin based product. One day I found Clairol, Pure Brunettes, Medium Blush Brown, and I fell in love with the color. Lo and behold, the supply cannot keep up with the demand. So here I am looking for a decent, inexpensive product that will give me similar results that can be used to touch up grays. What I love about this, is the berry is an undertone and really adds magic when the sunlight hits your hair. I definitely found my new color and now I don't have to worry if I'm going to be able to get it.

My go to for hair. It is gentle and keeps hair color vibrant for 4-6 weeks.

The color is beautiful. I tried it on my already dark brown colored hair n it still colored my hair in the slight lightish tinge. If my hair were virgin I would have gotten the exact results. The hair feel smooth n shiny and honestly there's no going back to any other hair color brand. Love it

I love the color & how my hair turned out. Very durable. Would definitely recommend.

All good