ATTITUDE Liquid Fabric Softener, Plant-Based & Vegan, HE Compatible, Naturally Derived, Citrus Zest Scent, 80 Loads, 67.6 Fl Oz

So far, so good! As I can sometimes be sensitive to dyes, perfumes and other ingredients in major brand detergents and fabric softeners, I like to seek out plant-based and/or natural options. And, as an added bonus, it helps the environment....at least that's what I am hoping. I don't use a lot of fabric softener and I don't like the scent of a fabric softener to be over powering. I also am not a fan of the waxy feeling that some fabric softeners (especially the sheets) can leave behind. This waxy substance also has a tendency to make certain items, such as towels, a little less absorbent. Attitude seems to have a great balance to hit all the marks mentioned above. The Lavender scent is light and minimal, but you can tell it's there. Someone 10 feet from you cannot smell it, which is what some of the stronger big name products can smell like. You also won't find that your clothing/laundry has that waxy feeling that was mentioned either. It is clean, absorbent and exactly what I'm looking for in a fabric softener.

I’ve been using this ATTITUDE fabric softener for a few weeks, and I love it! My clothes come out soft, smell fresh, and I’ve noticed my laundry detergent seems to clean even better when I use it. It’s plant-based, vegan, and honestly such a great value—I feel good about using it for my family every day.

We love this softner! It adds such a nice, subtle smell to our clothes and it's good to know it's clean.

My go to for about a year now in my laundry routine. The scent doesn’t carry as strong as I’d like but I feel good using this as it’s EWG verified.

Smells great. I had to try this one because Mollys what not available. I did Buy it again. Works well. Pleasant smell.

Doesn't leave a waxy build up on washer

I was excited to try it this clean product together with the laundry detergent , but I am disappointed. The softener is too liquid that looks like water. Overall, after doing the laundry, my clothes smell like they weren’t washed…. I can smell the perfumen I used. Not buying again.

Non ha molto profumo

I love it. Definitely reorder again

Effective, no allergic reactions, great price, natural ingredients. The Wildflowers scent is divine but not overpowering. I am in love with Attitude, a fantastic Canadian company. The combo of their Wildflowers detergent and fabric softener is perfection. This fabric softener is also way more liquidy and less thick and “waxy” than typical liquid fabric softeners so likely much better for washing machines and also the dryer. I highly recommend!!

Cost effective

Love this, it’s very gentle and smells really nice. I was disappointed to see that I had to purchase another plastic bottle as the refill is more expensive and has the same volume of 2L?? Make it make sense. Attitude I would love to purchase a refill and be more sustainable but not at more cost for the same amount it’s silly. Great product though will continue to repurchase sadly the plastic one until this can change!