ATTITUDE Liquid Fabric Softener, Plant-Based & Vegan, HE Compatible, Naturally Derived, Citrus Zest Scent, 80 Loads, 67.6 Fl Oz

So far, so good! As I can sometimes be sensitive to dyes, perfumes and other ingredients in major brand detergents and fabric softeners, I like to seek out plant-based and/or natural options. And, as an added bonus, it helps the environment....at least that's what I am hoping. I don't use a lot of fabric softener and I don't like the scent of a fabric softener to be over powering. I also am not a fan of the waxy feeling that some fabric softeners (especially the sheets) can leave behind. This waxy substance also has a tendency to make certain items, such as towels, a little less absorbent. Attitude seems to have a great balance to hit all the marks mentioned above. The Lavender scent is light and minimal, but you can tell it's there. Someone 10 feet from you cannot smell it, which is what some of the stronger big name products can smell like. You also won't find that your clothing/laundry has that waxy feeling that was mentioned either. It is clean, absorbent and exactly what I'm looking for in a fabric softener.

We love this softner! It adds such a nice, subtle smell to our clothes and it's good to know it's clean.

I’ve been using this ATTITUDE fabric softener for a few weeks, and I love it! My clothes come out soft, smell fresh, and I’ve noticed my laundry detergent seems to clean even better when I use it. It’s plant-based, vegan, and honestly such a great value—I feel good about using it for my family every day.

I love this fabric softener! It it smells soooooooo amazing! It’s the only thing I will buy now for my laundry. A little goes a long way and the bottle lasts a long time. I love that it is a clean product and it is not irritating to any of my families skin.

My go to for about a year now in my laundry routine. The scent doesn’t carry as strong as I’d like but I feel good using this as it’s EWG verified.

I found this product weak on softening power and scent.

Perfect and natural oils combined to make this the most excellent and lightly scented clothes-from my nicest, delicates and Linens to my husband’s gross athletic shorts. Love it

This is hands down my favorite fabric softener. It leaves clothes smelling amazing without being overpowering, and I love that it’s plant-based with no harsh chemicals. Clothes come out soft and fresh every time. I’ve repurchased multiple times and don’t see myself switching to anything else.

Non ha molto profumo

I love it. Definitely reorder again

Love this, it’s very gentle and smells really nice. I was disappointed to see that I had to purchase another plastic bottle as the refill is more expensive and has the same volume of 2L?? Make it make sense. Attitude I would love to purchase a refill and be more sustainable but not at more cost for the same amount it’s silly. Great product though will continue to repurchase sadly the plastic one until this can change!

Cost effective

Nice scent, love the Attitude Line for being environmentally and skin friendly.