---
product_id: 18665923
title: "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di"
price: "19917CFA"
currency: XOF
in_stock: true
reviews_count: 13
url: https://www.desertcart.sn/products/18665923-the-new-rules-of-marketing-and-pr-how-to-use
store_origin: SN
region: Senegal
---

# The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di

**Price:** 19917CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
- **How much does it cost?** 19917CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/18665923-the-new-rules-of-marketing-and-pr-how-to-use)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di [Scott, David Meerman] on desertcart.com. *FREE* shipping on qualifying offers. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di

Review: Highly recommendable for anyone who needs to communicate with the market. - The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.
Review: Excellent introduction to the role of social media for marketing ... - Excellent introduction to the role of social media for marketing and PR. First part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tool of social media and how they could be used to support marketing and PR. I though his approach to using social media was particularly relevant to nonprofits - defining niche and mission, providing information and targeted content, thinking about virtual audience, and dialog with members and related organizations. This discussion provide a wider perspective on the structure and content of a website.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #641,929 in Books ( See Top 100 in Books ) #2,097 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (222) |
| Dimensions  | 5.9 x 1.3 x 8.9 inches |
| Edition  | 5th |
| ISBN-10  | 1119070481 |
| ISBN-13  | 978-1119070481 |
| Item Weight  | 1.29 pounds |
| Language  | English |
| Print length  | 480 pages |
| Publication date  | October 5, 2015 |
| Publisher  | WILEY |
| Reading age  | 1 year and up |

## Images

![The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di - Image 1](https://m.media-amazon.com/images/I/61uESqFqAyL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Highly recommendable for anyone who needs to communicate with the market.
*by H***H on January 13, 2016*

The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

### ⭐⭐⭐⭐⭐ Excellent introduction to the role of social media for marketing ...
*by B***G on March 15, 2016*

Excellent introduction to the role of social media for marketing and PR. First part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tool of social media and how they could be used to support marketing and PR. I though his approach to using social media was particularly relevant to nonprofits - defining niche and mission, providing information and targeted content, thinking about virtual audience, and dialog with members and related organizations. This discussion provide a wider perspective on the structure and content of a website.

### ⭐⭐⭐⭐ Useful jumpstart guide
*by C***E on May 17, 2017*

I enjoyed reading this book as I was looking for information about social media and public relations. Even though I do not believe pr and marketing must be treated as one single subject, I think the author does a nice job offering ideas and insights regarding the use of social media. I specifically loved how it explains and contrasts old rules and new rules. It was a nice way to begin my research.

## Frequently Bought Together

- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-24*