---
product_id: 185544755
title: "Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free"
brand: "smart beauty"
price: "32821CFA"
currency: XOF
in_stock: true
reviews_count: 10
category: "Smart Beauty"
url: https://www.desertcart.sn/products/185544755-smart-beauty-red-hair-dye-with-plex-anti-breakage-technology
store_origin: SN
region: Senegal
---

# Vegan & cruelty-free Permanent vibrant red Plex anti-breakage tech Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free

**Brand:** smart beauty
**Price:** 32821CFA
**Availability:** ✅ In Stock

## Summary

> 💥 Unleash fearless red with care that’s as bold as you are!

## Quick Answers

- **What is this?** Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free by smart beauty
- **How much does it cost?** 32821CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/185544755-smart-beauty-red-hair-dye-with-plex-anti-breakage-technology)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rebuild & Protect:** Plex technology strengthens hair structure, reducing breakage and restoring health.
- • **Ethical Beauty Choice:** 100% vegan, cruelty-free, and PPD-free formula made with UK & EU cosmetic standards.
- • **Universal Compatibility:** Perfect for all hair types—including chemically treated, Afro, Asian, men, and women.
- • **Bold, Long-Lasting Color:** Transform your look with a striking Hollywood Red that covers greys and lasts.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula for a clean, drip-free coloring experience.

## Overview

Smart Beauty’s Hollywood Red permanent hair dye delivers vibrant, long-lasting color with advanced Plex anti-breakage technology to protect and restore hair. This vegan, cruelty-free formula is PPD-free and designed for all hair types, offering mess-free application with a precision nozzle. Ethically crafted in the UK, it covers greys flawlessly while maintaining hair health, making it the go-to choice for professionals seeking a bold yet responsible beauty upgrade.

## Description

desertcart.com : Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free : Beauty & Personal Care

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: Soft hair, perfect color! - The color came out perfectly and exactly the purple color I wanted. :)

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent bright red hair dye coloring kit, with plex hair care treatment to protect, rebuild, and restore your hair's structure
- Hollywood Red permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD Free. Vegan, cruelty-free red hair dye. Using UK and European-endorsed cosmetic standard ingredients blended into a smooth cream for home use. Award-winning Smart Beauty hair color collection
- Mess-free application. Mix the red color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is a customer-focused independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07QFR488M |
| Best Sellers Rank | #18,392 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #171 in Hair Color |
| Customer Reviews | 4.0 4.0 out of 5 stars (6,788) |
| Item model number  | Hollywood Red Permanent Hair Dye |
| Manufacturer  | Smart Beauty |
| Product Dimensions  | 3.54 x 2.36 x 6.69 inches; 7.05 ounces |
| UPC  | 830577001571 |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Hollywood Red
- **Item Form:** Liquid
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/81aWmGJsaeL.jpg)
![Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/81FQghoW2oL.jpg)
![Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/81ET-u1zhqL.jpg)
![Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/81evsXkGqUL.jpg)
![Smart Beauty Red Hair Dye with Plex Anti-Breakage Technology Protecting and Restoring Hair Structure, Plum Color, Vegan and Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/91IphxwDaoL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ Soft hair, perfect color!
*by M***S on January 14, 2026*

The color came out perfectly and exactly the purple color I wanted. :)

### ⭐⭐⭐⭐⭐ 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
*by K***A on November 27, 2025*

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

## Frequently Bought Together

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-25*