No B.S. Guide to Direct Response Social Media Marketing

This book is awesome! I was so excited to get my copy today! Not only is the information great for me - but I'll recommend it to all my clients getting started with social media. I loved seeing the photos of Kim's social media posts and her thinking behind WHY she chose a particular photo and how she creates Open Loops and hooks. And in Chapter 14 - Dan Kennedy's info on creating effective calls to action is worth 10x the the price of the book!

Dan Kennedy is the MAN when it comes to Marketing. He's the real deal and you can learn A LOT from him and his Books!

Brilliant book for someone just starting out, someone who has dabbled and someone who has spent thousands of dollars in social media advertising. Before reading (and listening) to Kim and Dan's book, I was nervous about using social media advertising. I had tried and failed miserably following some other "guru's" advice. Using the simple steps and actually finding my perfect client, I am now confident that the strategies will work. I have tried a few and have significantly grown my followers on my Facebook page (from a few hundred to over 8,000) will a very low ad spend, especially compared to how much I wasted before. I have also heard from so many marketing people that I need to be branding... just spending money on ads so people know who I am without an offer. I really appreciate the book's approach that branding should be a byproduct of marketing. There needs to be data to support paid advertising, which requires an offer and positive ROI for each ad to keep running. Not only do they do a great job of explaining the whole process in terms I could understand and keep my attention, they go into the importance of follow up and how to implement several streams of follow up. Thank you Kim for joining forces with Dan and getting this book to the masses.

I've read nearly all of Dan's books. This one doesn't disappoint. The bottom line (pun intended) is that if you're on social media and in business you have to utilize direct response principles to make money. Dan's reasoning is that the bank doesn't care about likes. It wants money. With that being said, I took off one star because if you're starting out social proof does help. A brand without any followers is going to make people uneasy. I also wish one of the ladies who helped provide advice would update her own website. I want to learn more about this topic. I tried signing up to her webinar and the website wouldn't let me.

Great read that challenges you on every page. I truly enjoyed the wisdom and know-how on every page.

Many times when you buy a second edition of a book, there is a heavy overlap between the first and second editions. Not so here - this is a totally new and much improved product. It is many ways much more tactical than the first edition. I count marketing books as worthwhile if they give me the proverbial "one good idea". This one did that many times over. Really, really well done!

SO MANY step by step, easy to execute changes that I can make to be more successful at promoting my business. Now I have a much better understanding on how, when and why some Simple tweaks can help me to be far more successful with campaigns, launches, promotions and more. Thanks again for setting me up for success and for all the knowledge nuggets in this book! Buy the book!

Awesome marketing insights from a legendary direct marketing leader.

There is a ton of useful advice in this book. Some sections are very practical but stop short of telling you HOW to carry out the advice. That's ok. It's not meant to be a how-to manual. Other sections are highly detailed on the HOW - but throughout, it is always clear why the advice is sound: real examples abound. And the two writers, while having differing styles and approaches come together to make the reading, even cursory, enjoyable and rife with tidbits of actions to immediately put into play. Dan Kennedy is delightfully amusing and Kim Walsh Phillips practical and knowledgeable. The book was highly recommended to me by experienced digital marketing pros - I can't help but do the same!

The book goes through some topics that have been re-worked many time but could well be adopted by the many social ads blasted around each day. It's covers some good topics to view certain aspects of SMM in a different light but, all comes down to the bases of converting viewers/customers into raving fans, social proof (recommendations) and splitting traffic into cold and warm leads. It won't give you all the answers but may make you think of things from a different perspective - worth a read.

Chapter 1 begins "Regardless of the media, be profit focused." And, I think that is what this piece of media is, a rather grotesque product made purely for profit. The book has no less than 13 links to lure you into getting a *Powerpack* which promises free training, cheat sheets, etc., etc. But, the Powerpack is worthless, unless perhaps you were to print it off and place it at the bottom of a birdcage. It is poorly formatted, and only full of links that lead to offers for further products - none of it free. I strongly advise you not to buy this product.