--- product_id: 181274443 title: "Brand Storytelling: Put Customers at the Heart of Your Brand Story" price: "22585CFA" currency: XOF in_stock: true reviews_count: 13 url: https://www.desertcart.sn/products/181274443-brand-storytelling-put-customers-at-the-heart-of-your-brand store_origin: SN region: Senegal --- # Brand Storytelling: Put Customers at the Heart of Your Brand Story **Price:** 22585CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Brand Storytelling: Put Customers at the Heart of Your Brand Story - **How much does it cost?** 22585CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/181274443-brand-storytelling-put-customers-at-the-heart-of-your-brand) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Winner Book of The Year Stevie® Silver Award Winner NYC Big Book Award Winner Best Public Relations Book of All Time Book Authority Winner Best New Storytelling E-Books Book Authority Winner Marketing and Public Relations Independent Press Award Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands to tap into authentic brand loyalty and human connection. Review: A Practical Guide for the Modern Marketer - The secret of good writing is stripping every sentence to the cleanest components. Typically, when reading business books, I tune out due to the fluff and self-indulgent embellishments that authors use to fill the pages. Miri did no such thing. This is a practical guide to modern storytelling applicable to any industry - mostly showcasing examples from major brands and technology companies. Miri's personal stories were observant and original. She touched on timely subjects such as redesigned integrated marketing and immersive experiences. Highly recommend for anyone. P.S. I read some of the reviews regarding her use of extensive vocabulary / jargon and, contrary to those reviews, I found it refreshing. I even looked up a few words to broaden my own vocabulary. I would prefer a dense read by a leading industry expert over an easy read any day. Review: self improvement is key - lead with kindess and empathy - This book is so beautifully written. There is heart, guidance, self improvement (personally and professionally). The writing style is like you are sitting with a friend hearing her life story but in a way where you both leave laughing, crying and better for the time spend together. I would recommend this book for all. Even if you don't want to be the story teller, we all need to learn how to pitch a belief, theory, new idea or concept. This book shows all the different writing styles and methods to make your story land. I highly recommend. Enjoy, I did. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,454,931 in Books ( See Top 100 in Books ) #539 in Media & Communications Industry (Books) #1,324 in Advertising (Books) #3,782 in Communication Skills | | Customer Reviews | 4.5 out of 5 stars 147 Reviews | ## Images ![Brand Storytelling: Put Customers at the Heart of Your Brand Story - Image 1](https://m.media-amazon.com/images/I/71rVI4s6LFL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Practical Guide for the Modern Marketer *by K***H on January 18, 2022* The secret of good writing is stripping every sentence to the cleanest components. Typically, when reading business books, I tune out due to the fluff and self-indulgent embellishments that authors use to fill the pages. Miri did no such thing. This is a practical guide to modern storytelling applicable to any industry - mostly showcasing examples from major brands and technology companies. Miri's personal stories were observant and original. She touched on timely subjects such as redesigned integrated marketing and immersive experiences. Highly recommend for anyone. P.S. I read some of the reviews regarding her use of extensive vocabulary / jargon and, contrary to those reviews, I found it refreshing. I even looked up a few words to broaden my own vocabulary. I would prefer a dense read by a leading industry expert over an easy read any day. ### ⭐⭐⭐⭐⭐ self improvement is key - lead with kindess and empathy *by H***Y on April 30, 2020* This book is so beautifully written. There is heart, guidance, self improvement (personally and professionally). The writing style is like you are sitting with a friend hearing her life story but in a way where you both leave laughing, crying and better for the time spend together. I would recommend this book for all. Even if you don't want to be the story teller, we all need to learn how to pitch a belief, theory, new idea or concept. This book shows all the different writing styles and methods to make your story land. I highly recommend. Enjoy, I did. ### ⭐⭐⭐⭐ A must-read for every business owner and marketing/communications professional *by S***E on January 2, 2021* I enjoyed how the author combined classic advertising concepts with the storytelling process. Excellent and proven ideas! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/181274443-brand-storytelling-put-customers-at-the-heart-of-your-brand](https://www.desertcart.sn/products/181274443-brand-storytelling-put-customers-at-the-heart-of-your-brand) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-10-01*