Simply Smoothing Shampoo - Moisturize & Soften Frizzy Hair - 8 fl oz | Hydrating Anti Frizz Shampoo for Women & Men, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free

Outstanding for Dry, Frizzy Hair – Finally, a Sulfate-Free Shampoo That Actually Works I’ve tried dozens of sulfate-free shampoos that left my hair feeling waxy or stripped, but Acure Simply Smoothing Shampoo is a game-changer. My hair is naturally coarse, frizzy, and prone to dryness from heat styling. After the first wash, I noticed an immediate difference: my strands felt soft, not weighed down, and my scalp wasn’t tight or itchy. The coconut water gives a light, fresh scent that lingers subtly—no artificial perfume. Pros: - Lathers well for a sulfate-free formula (a rare find). - Hydrates without greasiness; my frizz is noticeably reduced after one use. - Gentle enough for daily use, yet effective at removing buildup. - Paraben-free, vegan, and cruelty-free—clean ingredients that work. Cons: - The 8 fl oz bottle is small (I use about a quarter-size amount per wash, so it lasts ~3 weeks with daily washes). I wish it came in a larger size. - If you have fine or oily hair, this may be too rich. Verdict: I absolutely recommend it for anyone battling dry, damaged, or frizzy hair. It’s become my go-to for softness and manageability. Pair with a light conditioner for best results. Four stars only because of the bottle size.

I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!

It seems like I have to use a lot to cover my hair it's hard to lather and doesn't help my curls. But my curls come back with the right conditioner. I love that there's no harsh chemicals. And I do seem to have less frizz in general since using this product. My hair is softer too. The moisturizing is good, I'll sometimes use an anti dandruff conditioner and my hair is still moisturized afterward.

Great shampoo for every day and travel. Natural and no bad ingredients.

Cleanses and hydrates hair and doesn't irritate scalp

I bought the shampoo and conditioner because I’ve have been trying to eliminate chemicals from my detergents and body care products. The ingredients and “clean” and “Bobby Approved”. The shampoo didn’t seem to have any scent…literally nothing. The conditioner had a light, pleasant warm floral scent. Once my hair dried, it just had a nice subtle clean scent. The shampoo actually lathered fairly well conduit doesn’t have the surfactants that other shampoos have. It rinsed out well and my hair and scalp felt clean. The conditioner has a consistency of yogurt. I was able to easily brush through my medium length hair with the conditioner still in. The conditioner rinsed out well, my hair felt nice and it was still easy to comb through after it was towel dried. I allowed my hair to air dry and it helped tame some of my frizz. I have medium thickness, 2b, fine hair and this didn’t weigh my hair down at all but it still felt soft and under control. I will definitely purchase again.

NICE: Switched off of Dove to try out "safer" shampoos. Pleasantly surprised at this one's effectiveness! I'm not one to notice subtleties in the state of my hair or skin, yet I found after day 1 of using the Smoothing Shampoo that my hair felt noticeably softer and tamer. For context I have past shoulder-length, generally straight, Asian hair, but I've been finding more wavy/curly strands over time. LAME: I love coconut-scented stuff but this shampoo just smells veeery faintly sweet and cinnamon-y. Not a dealbreaker for me, but maybe more disappointing for others. To corroborate other people's reviews on the shampoo's consistency, it is definitely runny--reminds me of Elmer's clear glue, probably runnier. I do need to use at least ~1.5-2 tbsp worth of the product to lather up my entire scalp, so I imagine this tube will be done before the end of the month. It also loses its lather fairly quickly. BOTTOM LINE: This is a reasonably priced product and amount for how low its toxicity is. At worst it's runny and doesn't smell like much, but does deliver in softening hair. I'm pleased and will be buying again!

It did well cleaning my hair but it made it tangle so badly that I had a hard time getting conditioner through my hair. It smells okay and isn't overwhelming.

Delicioso aroma pero al ser tan líquido se derrama con facilidad.

The shampoo smelled odd not coconut, smells somehow rotten.

Amazing shampoo and I'm picky for I have sensitive skin, hair and scalp. My curly hair craves moisture and this specific brand and ingredients gives the right amount without irritation or shedding. I just only with they would make the conditioner clean without "Isopropyl Alcohol". Stop putting this ingredients in your conditioners guys. Disappointing 😞

Perfect sulphate free gentle shampoo.

I really like this product my hair feels like hair for the first time in a long while, though some had to be trimmed off. I was using an expensive fragrance free shampoo that dried out my hair so badly it felt like straw (and looked like it). You only need a very little of this to produce a nice (?), and hair feels clean and silky. I am very pleased.