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💜 Crush brassiness, own your blonde glow!
John Frieda Violet Crush Purple Shampoo is a salon-grade, ammonia-free formula designed to neutralize brassy yellow tones in color-treated blonde hair. Infused with crushed violet pigments and lactic acid, it refreshes and brightens your blonde in just one wash while maintaining softness and a fresh citrus-floral scent. Ideal for millennials who demand vibrant, cool-toned blonde hair with minimal effort and maximum style impact.

| ASIN | B0823HC74S |
| Active Ingredients | lactic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #10,309 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #291 in Hair Shampoo |
| Brand | John Frieda |
| Brand Name | John Frieda |
| Customer Reviews | 4.5 out of 5 stars 5,436 Reviews |
| Global Trade Identification Number | 00717226260353 |
| Hair Type | Color Treated |
| Item Dimensions | 1.87 x 3 x 8.22 inches |
| Item Form | Liquid |
| Item Weight | 9.6 ounces |
| Liquid Volume | 8.3 fluid ounces |
| Manufacturer | Kao USA Inc. |
| Manufacturer Part Number | x1 |
| Material Type Free | Ammonia Free |
| Model Number | 26035 |
| Number of Items | 1 |
| Other Special Features of the Product | Scented |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Color Protection |
| Scent | Citrus, Floral |
| Scent Name | Citrus, Floral |
| Suitable Hair Color | Medium Blonde |
| UPC | 717226260353 |
| Unit Count | 8.3 Fluid Ounces |
G**L
Best Purple Shampoo I've Tried
I've tried several other brands of purple shampoos since I first started dying and toning my hair platinum blonde a couple of years ago. Some have off-putting strong scents, some don't lather up that great, and some just don't do a great job counteracting the yellow tones to help toner last longer. That has never been the case with John Frieda's Violet Crush shampoo, and why it's the only purple shampoo brand I now buy. I've always had good luck with all of John Frieda's products and previously used the Sheer Blonde shampoo and conditioner when I used to color my hair with single process box color. The Violet Crush color is super concentrated so you're sure to get some good toning action from it. It lathers up nicely, has a pleasing, light scent that fades after you dry your hair, and it leaves my hair shiny and silverly. I not only use it for color maintenance after coloring, but I find it takes away a bit of the yellow when I use it after rinsing out the bleach from my hair's roots. I have never received any bottles that were damaged or leaking. Usually, they arrive in a plastic bag for added protection during shipping. It's true that purple shampoos can be a little drying, but I haven't found that to be the case with this particular product...however, I now only wash my hair twice a week since I began bleaching it. I use it with a good conditioner that helps repair the hair from damage and makes it soft.
C**N
Satisfied
Arrived on time and in good condition. This is the best product I have used to make my curly gray-white hair sparkle. I get loads of compliments. Even from strangers and young people.
C**L
It keeps my locks golden with a beautiful shine!
Perfect… Keeps my locks golden with a high gloss shine…
A**A
Such great saturated color that I dilute and make it last a year, it's THAT good! Great price!
Okay I usually purchase high-end. However, the reason I have ordered John Frieda several times is because the vibrancy / pigmentation of the product. What I mean is, for this particular shampoo I can take this and make it last a year because it just takes a very small amount on my hand and I dilute it with a little of my regular shampoo because it is that strong in its saturation. Which to me is a good thing because it lasts forever! I used to use dp Hue, which is excellent but it is very pricey and it doesn't last as long. It leaves my hair condition looking great and my blonde looking vibrant. So if you want to get a great price and have something that works well for blonde hair and really takes away the brassiness, AND you would like to get your money's worth while also making it last a long time - THIS IS THE ONE.
K**E
It works
It works, almost too well lol. It immediately pulled out some brassy tones and pink tones (my hair is blonde and burgundy and occasionally the burgundy bleeds.) the second time I used it, my hair was purple. But I got right back in the shower and kept rinsing my hair under cool water and it came out. Just be mindful of how long you keep it on for and how much. It’s worth its price.
O**A
Bang for your buck
Tones immediately I definitely recommend
A**R
Love this stuff
This was a replacement, delivered quickly the next day . This is the best product for gray or blonde hair. It brightens and makes my hair soft and beautiful.
O**G
John Frieda shampoo
I been use shampoo but no change of color yet ? I don’t know how long have to use?
B**H
منتج أثق به
هذه المره الرابعه في شراء المنتج يعزز لون الصبغه و خصوصاً الشقراء يجعلها تدوم طويلاً و كأنها جديده لمدة عام كامل استخدمه في كل استحمام مقدار نقطه واحده توزع على اطراف الشعر المبلل و تترك ٥ دقائق يساعد على التسريح و يحافظ على ألوان الهايلايت و اللو لايت
M**A
Excelente
Excelente produto
P**.
Debe tocar la puerta al entregar
Muy buen producto Pero el repartidor no toca la puerta sólo lo avienta por donde puede Se puede quebrar cualquier cosa
S**T
Ok
Ok
M**S
Formula has changed
Formula has changed so returned.
Trustpilot
2 months ago
4 days ago