--- product_id: 17327196 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit" brand: "l'oreal paris" price: "17634CFA" currency: XOF in_stock: true reviews_count: 8 category: "L'oreal Paris" url: https://www.desertcart.sn/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: SN region: Senegal --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** 17634CFA **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** 17634CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gray Coverage Mastery:** Effectively covers gray hair with rich, natural-looking medium chestnut brown tones. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—because your look deserves endurance. - • **Precision Application:** No-drip gel formula ensures mess-free, targeted coverage for a flawless finish every time. - • **Salon-Quality Conditioning:** Vitamin E and UV filter-infused conditioner restores softness and shine post-coloring, protecting your investment. - • **Universal Hair Compatibility:** Formulated for all hair types, delivering consistent, fade-defying results no matter your texture or color. ## Overview L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair color kit featuring a no-drip gel formula and a vitamin E-enriched Shine Protect Conditioner. Designed for all hair types, it delivers rich, luminous color with excellent gray coverage that lasts up to 9 weeks, while conditioning hair to maintain softness and shine. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Review: 5CB Pulls Red on Reds - Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :) Review: Very Strong Scent, but Color is Spot-On and Lasts - The L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color is an excellent hair dye that effectively covers grey hairs and offers color that lasts. The dye works similarly to other hair-dying kits - simply add the color gel to the bottle of color creme, shake, apply the dye to your hair, and allow it to sit for 25 minutes before fully rinsing out the hair dye. The dye covered my grey hairs fairly well, although if you have dark/black hair like mine, the grey hairs will be just slightly lighter colored than your darker strands. The coloring looks very natural and I like how long the dye seems to last. The only real indicator that I've dyed my hair is when my hair starts finally growing out. The only complaint I have about this particular dye is that the scent is very strong and chemical-like, so if you have a sensitivity to strong chemical scents, you may want to use something else. That issue aside, the dye caused no irritation to my skin, was properly colored, and simply looks good. It's a budget-friendly hair coloring that I would purchase again. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002LKCMJO | | Best Sellers Rank | #152 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 5CB Medium Chestnut Brown | | Container Type | Box | | Customer Reviews | 4.4 out of 5 stars 806 Reviews | | Full Cure Time | 25 minutes | | Global Trade Identification Number | 00071249158289 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item Weight | 0.01 kg | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249158289 | | Material Features | Highlights | | Material Type Free | Aluminum Free,Paraben Free,Dye Free | | Model Number | 071249158289 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Conditioning, Hair Coloring | | Recommended Uses For Product | Softening | | Suitable Hair Color | All Hair Colors | | UPC | 071249158289 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5CB Medium Chestnut Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81-0sV7iMJL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5CB Pulls Red on Reds *by G***G on October 3, 2023* Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :) ### ⭐⭐⭐⭐⭐ Very Strong Scent, but Color is Spot-On and Lasts *by K***N on May 18, 2023* The L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color is an excellent hair dye that effectively covers grey hairs and offers color that lasts. The dye works similarly to other hair-dying kits - simply add the color gel to the bottle of color creme, shake, apply the dye to your hair, and allow it to sit for 25 minutes before fully rinsing out the hair dye. The dye covered my grey hairs fairly well, although if you have dark/black hair like mine, the grey hairs will be just slightly lighter colored than your darker strands. The coloring looks very natural and I like how long the dye seems to last. The only real indicator that I've dyed my hair is when my hair starts finally growing out. The only complaint I have about this particular dye is that the scent is very strong and chemical-like, so if you have a sensitivity to strong chemical scents, you may want to use something else. That issue aside, the dye caused no irritation to my skin, was properly colored, and simply looks good. It's a budget-friendly hair coloring that I would purchase again. ### ⭐⭐⭐⭐⭐ Pretty color *by R***. on January 19, 2026* Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CB Medium Chestnut Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.sn/products/17327196-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-08-30*