Name: Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)
SKU: 1704814
Price: 40234.00 XOF
Availability: InStock

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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40234CFA

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In stock

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Description

🌕 Own the story behind the moon landing’s legendary marketing triumph!

MARKETING MEETS HISTORY - Explore how cutting-edge brand journalism and product placement made the moon landing a shared cultural moment.
VINTAGE VISUAL TREASURES - Enjoy rare, never-before-published photos and artwork that bring the Apollo era to life.
EPIC PR CAMPAIGN UNVEILED - Dive into the most successful public relations story ever told, where NASA turned space exploration into a national spectacle.
HEROIC ASTRONAUT BRANDING - Discover how astronauts became the ultimate patriotic icons, shaping American identity and media culture.
TOP RATED SPACE MARKETING CLASSIC - Join thousands of readers who rated this book 4.8/5, a must-have for PR pros and space enthusiasts alike.

Marketing the Moon chronicles NASA’s groundbreaking public relations campaign that transformed the Apollo lunar program into a cultural phenomenon, blending heroic storytelling, strategic media engagement, and iconic product placements to captivate 94% of American TV viewers during Apollo 11.

Specifications

Best Sellers Rank	#1,280,974 in Books ( See Top 100 in Books ) #361 in Public Relations (Books) #1,441 in Astrophysics & Space Science (Books) #3,862 in Communication & Media Studies
Customer Reviews	4.8 out of 5 stars 66 Reviews

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