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From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better ? Or not seen a product and thought, How is it that no one has invented this yet ? And when haven’t you thought, I need to be my own boss ? You’re thinking the right things. Now, the next step is to take action―and that’s exactly what One Simple Idea for Startups and Entrepreneurs is all about. Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas. Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business―without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: Develop, test, and protect your idea Plan and launch your business Manufacture, package, market, sell, and distribute your product Manage and grow your business Prepare for and implement your endgame Key draws on his own experience as a billion dollar inventor to offer how-to’s and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams. You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea―and the passion to make it happen. Praise for One Simple Idea “This book is straight-forward, no-nonsense information for how to start a successful company. Read it!” ―Barbara Corcoran, investor/shark on ABC’s reality hit Shark Tank “The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.” ―Nolan Bushnell, inventor of Pong ® and founder of Atari ® "Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago." ―Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets ® , XiaXia Pets ® , DeGeDar ® and others “I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs , Stephen gives us the tools we need to take an idea from your Head to the Store shelf.” ―Todd Basche, inventor of Word Lock ® , the #1 selling word combination lock “Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen’s most recent work, One Simple Idea for Startups & Entrepreneurs. ” ―Ron Hazelton, former home improvement editor for ABC’s Good Morning America and leading authority in the do-it-yourself home improvement field Review: Another must-read book for entrepreneurs from Stephen Key! - Stephen Key has once again delivered a book packed with real life advice and countless suggestions for any business owner (in this case, the book is tailored toward those who want to sell products rather than license them). I learned a lot from his positive and negative experiences while running a guitar pick company, as well as from the comments and suggestions offered by many others who share their stories about their businesses. Just the section on what it was like to become a vendor for a huge US retailer was worth the investment in the book for me. Review: A Must - If you want to bring an idea to market, this is the first book you should read. Stephen takes you through ten years from inception of the idea through to selling his share of the business. He stops off and gives tremendous resources and ideas along the way...




| Best Sellers Rank | #1,744,428 in Books ( See Top 100 in Books ) #1,213 in Leadership Training #1,274 in E-Commerce (Books) #5,826 in Entrepreneurship (Books) |
| Customer Reviews | 4.5 out of 5 stars 104 Reviews |
A**W
Another must-read book for entrepreneurs from Stephen Key!
Stephen Key has once again delivered a book packed with real life advice and countless suggestions for any business owner (in this case, the book is tailored toward those who want to sell products rather than license them). I learned a lot from his positive and negative experiences while running a guitar pick company, as well as from the comments and suggestions offered by many others who share their stories about their businesses. Just the section on what it was like to become a vendor for a huge US retailer was worth the investment in the book for me.
C**Y
A Must
If you want to bring an idea to market, this is the first book you should read. Stephen takes you through ten years from inception of the idea through to selling his share of the business. He stops off and gives tremendous resources and ideas along the way...
M**E
Good References for starters
I've read some other books for entrepreneurs and by far this book guides you from start to finish on possible steps and way to work around things and ideas. Very smart suggestions make you open your eyes despite not being on the same industry. Recommended for beginners only, it could be boring and repetitive for non-beginners on the entrepreneurial world.
J**A
This book rocks !
Stephen has taught me that keeping your idea simple is the best way to invent and start a business. If you are looking for a book that is no nonsense and gives you clear and SIMPLE instructions for venturing this is it! The book is an easy read and Stephen keeps it entertaining.
M**K
Invaluable!!
Got home from work last night at 10pm to be welcomed by Stephens new book. Read until 3am and could not help but think while turning every page what a valuable work it was. I only wish Stephen had brought this book out sooner, it would have saved us from "learning the hard way" on many of the steps outlined in the book. The chapter covering Retail is extremely useful and has made me re-think our approach. Will be ordering further copies for my business partner, friends and family. Thanks Mr. Key :)
S**A
Roadmap to success
Stephen is not only a very nice guy but also very helpful. I am a wanna be product designer and have used the lessons in this book to move me along to success. While it hasn't happened yet (it's an incredibly tough and competitive racket) each pitch I make gets me closer to success. Before this there was no real road map to how to license products. Many books gave some information but seemed to have ulterior motives (ie: go to their website, buy their sales lessons, etc.) This is not to say that Stephen doesn't have a website and classes, but this book does not lead you to them. It spells it all out for you and I can't reccomend it highly enough!
K**R
I only needed to read a couple of chapters
I only needed to read a couple of chapters to get the information that I was looking for. I had already accomplished what was contained in the first several chapters. Good links to current information available on the internet were made available in those chapters I needed.
M**K
A must have for inventor entrepreneurs!
This book seems like it was tailored specifically for me. I've taken virtually every step of the process even before I read this book and now I absolutely feel I am on the right track with my product! Skip and learn the startup mistakes that Mr. Key and I have had while bringing a product to market. I am now in stores and all over the web with my product www.tranqwheel.com because of his advice. A must have for inventor entrepreneurs!
R**E
Five Stars
Must have book!
A**E
one simple idea worth reading
This is a great book and I loved the concept - made lots of notes and enjoyed reading the book and have started to apply some of the concepts to my own work and hope to have something to license. Thanks for the great book.
R**E
Très intéressant
Pour mon fils qui est étudiant . Très bon livre encourageant la jeunesse à aller de l’avant.
K**T
Do not recommend.
Very basic, no new information, very disappointing. Do not recommend.
W**R
Five Stars
One of the best investments I have ever made🕸
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