Why is this so expensive? On Walmart.com it’s only $12.96 for the same size and product.

Looks like there is shortage on this. You're right. I bought this here before for about $15. Target and Safeway had it for around $12-14 as well. This vendor is charging way more because of shortage. Even Walmart is charging $56.12 right now. That said, I contacted Tide and they told me it's discontinued as one person said here as well

I'd like to know what "free and gentle" signifies, except perhaps a marketing phrase?

It is free of dyes and perfumes and contains no harsh cleansers. Good for people with certain allergies and gentle enough to wash baby clothing.

Does this detergent work with high efficiency (he) washing machines?

Yes it works with high efficiency washing machines.

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Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

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Tide Free & Gentle, 95 Oz, Unscented, Powder

Product ID: 17023052

Details

Brand
Tide
Item Form
Powder
Material Type Free
Dye Free
Scent
Unscented
Unit Count
95.0 Ounce

⚡6x cleaning power

🌿dye & perfume free

♻️eco-friendly cardboard

Description

♻️ Clean smarter, feel gentler — the future of laundry is here!

SENSITIVE SKIN SAVIOR - Dermatologist-tested, unscented, and dye-free for ultimate skin gentleness 🌿
ECO CONSCIOUS PACKAGING - Minimal plastic use with recyclable cardboard box for greener laundry days ♻️
POWDER POWER REIMAGINED - No clumps, no residue—modern powder formula cleans as well as liquid detergents
TOP MANUFACTURER RECOMMENDED - #1 detergent choice by washing machine brands for trusted performance
TURBOCHARGED CLEAN IN HALF THE TIME - HE Turbo tech delivers 6x cleaning power faster than the rest ⚡

Tide Free & Gentle 95 Oz Powder Laundry Detergent combines powerful HE Turbo technology with a hypoallergenic, dye- and perfume-free formula designed for sensitive skin. Packaged in eco-friendly cardboard with minimal plastic, it offers 6x faster cleaning endorsed by washing machine manufacturers, delivering a spotless, gentle wash without compromise.

Specifications

ASIN	B009P7XF7Y
ASIN	B009P7XF7Y
Best Sellers Rank	#438,576 in Health & Household ( See Top 100 in Health & Household ) #353 in Powder Laundry Detergent
Brand Name	Tide
Customer Reviews	4.7 4.7 out of 5 stars (872)
Date First Available	July 30, 2013
Formulation Type	Concentrated
Global Trade Identification Number	00037000849957, 10037000849954
Is Discontinued By Manufacturer	No
Item Dimensions	8.78 x 4.2 x 8.7 inches
Item Form	Powder
Item Weight	6.5 Pounds
Item model number	1
Liquid Volume	95 Fluid Ounces
Manufacturer	Tide
Manufacturer	Tide
Material Features	Dye Free
Material Type Free	Dye Free
Model Number	1
Number of Items	1
Part Number	1
Product Benefits	extra cleaning power and gentle on skin
Product Dimensions	8.78 x 4.2 x 8.7 inches; 6.52 Pounds
Scent	Unscented
Skin Type	Sensitive
Specific Uses For Product	Dye Free, Extra Cleaning Power
UPC	037000849957
Unit Count	95.0 Ounce

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