JoicoBlonde Life Brightening Shampoo | For Blonde Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil

I have colored treated hair, love this product. it makes my hair shiny and even though it is not a PURPLE SHAMPOO, I think it does better than anything I have found. Highly suggest this shampoo. I recently bought the conditioner, have not used it yet.

I got scared reading reviews about hair fall out and making hair feel like straw. I know defy damage worked well for my hair and i bought it off of my stylists recommendation after bleaching my hair. So, I wanted to try something else (the Defy Damage smell is ok but not my favorite). I love shampoo that works and smells good. I like gourmand scents with and a warm vanilla/sweet smell. I thought this shampoo would have more of that kind of scent based on joicos description..but, it doesn't. It smells like a salon and flowery maybe (no good at notes, sorry)? It's still better than defy dmg imo. I used it for the 1st time last night and I absolutely LOVE IT! My scalp feels clean and not itchy, my hair smells good (not overpowering), and the scent goes with my perfume which is even better. My hair feels light, healthy, soft, and all the good things. I wash with t-sal 1st because my scalp gets super dry. Then I used this shampoo. I left the conditioner in a little longer than usual at like 10 mins, but i could feel how soft it made my hair before getting out of the shower. I will say, with the shampoo, after rinsing, I felt tangles where my hair got a little damaged from the bleach; and I brush my hair before washing. This was not making me feel confident in the shampoo. The conditioner made it all better. I would not use the shampoo without the conditioner after that. My roots and about 4 inches down felt great with it but I could tell where the bleach is, it instantly got dry and tangled from the shampoo. I'm on a shampoo and conditioner journey. I love oribe gold lust but it's just so expensive. I'm trying to find what works best for my hair and my very oily yet dandruffy scalp with dry hair at my ends (my hair is confused). Joico and Oribe so far are the best. I did just order some goldie locks too after a sample did well on my hair. And I ordered purology. So we will see. My hair gets complacent with one shampoo so i have to switch it up. Hopefully, one will be my HG. Most drug store brands made my hair fall out by the handfuls. I used to have thin hair but it was thick. After all the fallout and a car accident it is a lot thinner. Which is why I will spend so much. I have waist long hair that is very finicky. I didn't notice much of a difference with the color. I'll have to pay more attention. I will update if anything changes. 1 wash isn't enough to really see all the good and bad. So far so good though!

I really like how soft this product feels in my colored hair. You only have to use less than a quarter size for full lather. - I've order my second bottle already!

Love this shampoo it lightens your blonde hair. It’s a little expensive but I do like it👍

Great product for thick coarse colored hair.

Really made my hair shine . I color it a lot, I love being platinum, but it takes work! This shampoo helps make it beautiful! Very happy- feels so good to wash too, smalls great!

I have blonde colored hair and coloring it from dark color to lighter color really took a toll on my hair so this has been great at maintaining the hair color. It's gentle and does not dry out my hair.

I have bleach highlights in my curly hair. I have never been able to find a shampoo, no matter how much it cost that does not dry my hair out. I loved it so much I bought it for my spoiled only child niece that I have no idea what to get. Long story short lol this is the best shampoo ever you won’t regret it. PS in my nostrils it smells like citrus.

Fais des beaux cheveux. Agréable odeur

Me encanta, siento que limpia bien y aparte deja el cabello súper brilloso

Ao contrário do que promete, ressecou ainda mais meu cabelo que está danificado e precisando de cuidados de verdade. Ainda bem que comprei do pequenino para experimentar. Estou à procura de um produto para uso diário com um custo legal que não agrida ainda mais os cabelos danificados. Esse não atendeu, infelizmente, pois adoro os produtos da Joico.

Love it

Très apprécié comme d'habitude . Prix élevé mais c'est un produit parfait