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✨ Defy damage, flaunt flawless color every day! 💁♀️
Joico Defy Damage Protective Masque is a sulfate-free, salon-quality hair treatment designed specifically for color-treated hair. Powered by Moringa Seed Oil, Arginine, Keratin, and Rosehip Oil, it rebuilds broken hair bonds, deeply nourishes without heaviness, and delivers visible strength and shine from the first use. Ideal for professionals and millennials seeking resilient, vibrant hair with proactive damage defense.





| ASIN | B07PKFSDW8 |
| Active Ingredients | Arginine |
| Additional Features | Get healthy, strong, & damage-resistant hair with Joico Defy Damage! Our special formula is packed with powerful ingredients that work together to nourish and protect your hair. Moringa Seed Oil provides hydration, shine, and softness, while Keratin repairs damage and Arginine replenishes amino acids. Rosehip Oil replenishes dry, damaged hair, & Protective Lipids acts as the first line of defense … |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #15,606 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #89 in Hair Treatment Masks |
| Brand | Joico |
| Brand Name | Joico |
| Customer Reviews | 4.7 out of 5 stars 5,241 Reviews |
| Global Trade Identification Number | 00074469509190 |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | All, Chemically Treated, Damaged, Dry, Normal |
| Item Dimensions | 1.5 x 1.5 x 4 inches |
| Item Form | Cream |
| Item Type Name | Defy Damage Protective Masque |
| Item Weight | 0.08 g |
| Liquid Volume | 1.7 fluid ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | J15986 |
| Material Feature | Damage-resistant with nourishing ingredients |
| Material Features | Damage-resistant with nourishing ingredients |
| Material Type Free | Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Strengthen bonds, reduce breakage, heat protection, instant softness & shine for beautiful hair. |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent Name | Fresh, Floral, Sandalwood |
| Size | 1.7 Fl Oz (Pack of 1) |
| Special Ingredients | Arginine, rose hip, keratin |
| UPC | 074469509190 |
| Unit Count | 1.7 Fluid Ounces |
B**C
Soft, smooth and moisturizing
This hair mask leaves my color-treated hair feeling soft, smooth, and easy to manage. It helps reduce dryness and makes my hair feel healthier after use without weighing it down. A little product goes a long way and it rinses out easily. Overall, a great conditioning treatment that I have purchased multiple times.
J**A
Silky Soft Hair
I color my hair, and it wavy too. I was looking for a hair mask. This is the best one I have tried to date. My hair is silky , keeps my waves in control, it’s definitely not greasy, smells nice, a very mellow smell, non irritating, not greasy, a little bit goes a long ways. Perfect little bottle. Well worth the money.
S**E
BEST STUFF EVER! USE AS LEAVE IN!
I LOVE THIS STUFF! I use the Defy Damage shampoo and conditioner. Once a week I use the 7 Second and then a few days later the mask. My hair was ok. But recently I've started using the mask (no conditioner after shampoo) as a leave-in...OH MY GOOOOODNESS! I use just a tiny small little dollop, rub it between my hands until it emulsifies, then put it into my rung-out damp hair at the tips first and then working that up to the roots. Towel dry or wrap it, let it air dry. My hair stays silky smoothn soft and bouncy for days. My hair is very very fine and thin, chemical treated blonde, just post the shoulders. The ends get awful and break, they brittle and snag and tangle, and I rarely blow dry or use heat. Didn't matter how gentle I was, other than lightening about every 2 months, my hair was dry and the end horrible...until I started doing this with the mask. Everyone noticed the change and massive improvement the first time I did it, that's how bad my hair was! It's like it's not even the same hair! I have a full bottle now, but just reordered to make sure I don't run out at all! This was a serious game changer for my hair! ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️
D**Y
Worth it! Nourishing but lightweight!
Great for my ultra fine hair! Soft and full. Hair feels nicely conditioned but not heavy. Consistency is nice. Small bottle goes a long way. Doesn’t take a lot of product. I rinse out in shower and also leave on for 30 mins, great deep conditioning
S**E
This is great
Very moisturizing, definitely hydrating and even though it is a smaller bottle, it does last a while and a little bit goes a long way, and it’s a very deep moisturizer and softens My hair helps with dead ends definitely has improved my hair health and soften the texture. Works great. The only thing that sucked was there was a mess up in the delivery process so my products spent the night in the delivery truck and it was below freezing so they froze and I had to thaw them out, but they still worked as if I bought them from the store so they were normal. The texture was still fine. They smell fine. Nothing was wrong
H**Y
Does good for the hair but bottle is tiny
I like the smell and how it made my hair feel. However, it was a small bottle and the price for that size wasn’t worth it.
S**M
Joico Hair Repair
Excellent hair repair. Would order again!
G**R
Worth Every Penny
As someone who has gone blonde as a brunette and then returned to brunette coloring, this product has restored the softness and shine to my hair after immense damage from bleach. It smells amazing and does not leave a residue after rinsing out. It is incredibly easy to use as I leave in for 10 minutes and then rinse out. This product is worth every penny!
D**E
Great treatment for very dry damaged hair
Pleasantly surprised how it worked after one wash. My hair was super dry and after using the treatment it was so soft and felt way more manageable and was visibly healthier
S**T
Très belle découverte
Très hydratant Cheveux secs et bouclés le peigne glisse tout seul
M**A
Tamaño de broma
Me ha sorprendido mucho recibir el producto ya que el bote es tan pequeño como la típica muestra que viene de regalo con otro producto. De hecho se notaba que había sido cortado de otro paquete. Venden una muestra a precio de producto.
P**T
Sehr gut
Die Maske baut wirklich gut die Haarstruktur wieder auf. Nach ein paar Anwendungen fühlten sich meine Haare stärker und gesünder an. Bei vielen günstigen Marken werden die Haare noch weicher aber darum geht es hier nicht. Ich finde, es lohnt sich.
A**A
La uso desde hace tiempo y me gusta mucho
Muy buena mascarilla
Trustpilot
3 weeks ago
1 month ago