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🎨 Turn back time with every strand — color that cares and conquers gray!
AGE beautiful Permanent Hair Color Cream is a professional salon-quality dye designed for mature hair, delivering 100% gray coverage with an innovative anti-aging formula enriched with Biotin, Melanin, Keratin Peptides, and Silk Protein. It visibly thickens, softens, and adds radiant shine while replenishing essential hair components lost with age. Tested in sustainable Green Circle Certified Salons, this cream offers long-lasting, vibrant color and healthier hair with every use.
| ASIN | B005EU26JY |
| Best Sellers Rank | #360 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Brand | AGE beautiful |
| Brand Name | AGE beautiful |
| Color | HLA High Lift Ash Blonde |
| Container Type | Tube |
| Customer Reviews | 4.4 out of 5 stars 13,610 Reviews |
| Global Trade Identification Number | 00074469466707 |
| Hair Color Permanence | Permanent |
| Hair Type | aging |
| Item Form | Cream |
| Manufacturer | Zotos Professional |
| Manufacturer Part Number | 2620204 |
| Material Features | Soft Floral Fragrance |
| Model Number | 2620204 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair. Product Benefits First color with melanin, keratin peptide, silk protein and a patented conditioning technology to replenish hair. See more |
| Recommended Uses For Product | Professional Salon & Spa |
| Suitable Hair Color | Grey |
| UPC | 074469466707 |
| Unit Count | 2 Fluid Ounces |
N**C
Fantastic hair color for older ladies with grays
I love this hair color , it’s beautiful and the first color that lasts and covers my grays so well! And it does make my hair more healthy looking! I’m so glad I tried this as I’ve tried other brands of hair coloring and they fade and don’t make my hair feel as healthy as this does! Thank you Age beautiful! But as the directions say choose a lighter shade than usual, cuz the color takes darker than shown I had to go a step lighter than the first color I tried.
G**.
My permanent hair color stays true
I received my hair dye exactly when Amazon said I would. The hair dye I’ve always used and wouldn’t switch it to any other. My hair stays healthy and it covers all my greys. I absolutely love my hair color and love how this hair dye stays true to the exactly color I want an the color that it should be according to the box. It also the creme version so it’s easy to apply with out making a mess.
Y**S
This has become my favorite hair color brand
This has become my favorite hair color. It covers my gray quite well, and the color is rich, kind of multidimensional color. It leaves my hair feeling soft and looking shiny. I go and use other brands and then I come back to this time and time again. I definitely recommend giving it a try. My hair is more dry now that it's mostly gray but this hair color gives it life, body, and shine back.
K**D
Good color coverage
This is nice salon quality coloring kit. Easy to mix (my own pan and a salvaged applicator brush from another boxed brand). Not runny; color develops true; not terribly noxious scent; lasting dye for gray hairs.
G**L
Darker than expected, but covers the gray completely
Although the color turned out a lot darker than I expected, (Bought and mixed 6WB and 6G with 20 Developer), it was such an even pretty color and covered the gray better than any product I've ever used before. Therefore I am giving it four stars for the color and ease of use. It also seems to leave the hair, soft and healthy feeling. But be forewarned- color is much darker than you expect and use in a well ventilated space. It can be quite strong with the ammonia smell.
H**I
Way darker than shown and you will need activator
Well I didn’t know you had to have activator so had to wait to order that which was a nuisance. And I’m not a hairdresser so I don’t know what I was supposed to do really so 🤷♀️ This made my hair very shiny and looks super healthy but it is way darker than the bottle showed. Which is fine, it’ll be my fall color but it is definitely a dark brunette look.
J**B
Covers gray nicely!
I have premature gray hair in my 30s due to health issues and hereditary genes so I color my hair every 6 to 8 weeks. I was looking for a better solution than premixed box color which can be harsh if the developer is the wrong volume. I was hesitant to try color I needed to mix because I was terrified of getting a bad result or frying my hair. I saw this brand and decided to just try it out. I have thick, 3a curl pattern hair when I don't straighten it. This color was so easy to mix (1:1 ratio with 20 vol developer) and was about the same processing time as conventional box color. There are clear, multilingual instructions in the box if you need help figuring out processing time. They have a website with instructional videos if you are new to coloring hair. I did not view them as I have been coloring my own hair since I was 14 and have researched techniques over time. Don't panic if the color still looks like a neutral color creme when you first mix it as it will change tone as it's exposed to air. The smell was not overwhelming at all and was not runny. I used a brush to apply but you could also use a bottle if that is easier. I did not apply heat or use a bag like some people do but I was also not lightening my hair any levels. It rinsed out well and did not make my hair feel dry or straw like. I shampooed and conditioned normally and didn't need to use a conditioning mask. I don't see any hint of gray at all. I had bought double what I needed so now I have plenty to recolor through the summer! Highly recommend!
�**�
Good color, but drying
I wanted a terracotta color on the neutral to warm side, so went with the 7 RGN (red golden neutral blonde). I used level 20 developer from the same brand. My hair is naturally a level 6. I've dyed my hair plenty in the past, and that's been since grown out and cut off, so it was fully virgin hair at the time of coloring. My hair is thick and wavy with some curls, layered, about to my shoulder blades. The consistency is good and easy to apply using bowl and brush without splashing anywhere. I'm sensitive to fragrance and this didn't give me a headache. I applied and let sit for 30 minutes before rinsing and conditioning. It took 3 shampoos to get the water to run clear. I didn't buy enough for my length of hair, so some areas came out spotty, which was my own fault. I think it covered well given the application I did. The parts where I ran out are in the under layers, so not super visible anyway. I'll buy more next time. I have a white streak in my under layers, and it does seem to have worked on those. My white hair tends to be resistant to color if I'm only using a level 10. The level 20 worked out just right. The results were shocking at first. Way more dark than expected, and much closer to a burgundy or mahogany color, on the cool side. At first I was disappointed, but wanted to see how it would look after a few washes before reviewing. I shampoo every night, so within a few days my hair was looking the lighter, warmer color I expected, and I'm super happy with it. As for the condition it leaves my hair, well, it fried mine at first. My shiny soft waves and curls had turned to straight, dull, dry, frizzy straw, and I was sure I had ruined my hair. But after a few nights of deep conditioning, a round of olaplex, and the excess color slowly rinsing away, my hair texture has returned to it's former glory with only the slight amount of damage expected from using a level 20 developer. I'm not sure why people are saying it doesn't damage hair. I think the developer is responsible for damage. Maybe they're using a level 10 developer and getting no damage. Maybe what damage I experienced is from the level 20 developer and nothing to do with the hair color. I can't say for sure. You'll definitely want to have some good conditioner on hand directly after rinsing this in any case. I'll use it again, though I might go for level 8 next time. It's only been 11 days, so I'll update if anything notable happens.
L**A
Bien
Siempre lo compro… esta marca me ha gustado y es duradera.
A**R
Good 🎯
No grays just blond. Thats good!🎯
R**Y
Great colour
This was the exact colour I wanted. Very happy.
Z**E
No developer- what a useless product!
Why sell something that you can’t use whithout the other bit! Who sells developer separate to hair color! Seriously. Talk about making life difficult ….
F**S
Age Beautiful Hair Dye
Ive been dying my hair for 30 years noth at home/salon. The older you get the harder it is to cover grey hair + the frequency gets shorter + shorter between dyes. Discovering Age Beautiful Hair Dye has been fantastic. OMG!! Permanent Hair Colour that stays its rich deep colour + doesnt wash out down the drain. doesn't start to fade after 1 week + lasts (me - might be different for ea user) 4-5 weeks depending on how much regrowth you are ok with. I have mid-long hair + got x3 "dyes" from 2 tubes. just ordered 3 more tunes. THE BEST DIY Hair Dye EVER. Thank You xx
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