Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil

This shampoo is great for mature ladies with white hair. Does not turn you into a “blue hair” but give your color more dimension. So happy I found it. I will keep ordering it, also reasonable cost.

Both the violet shampoo and conditioner are amazing! Especially if I compare to other purple hair products Every other brand I had before doesn’t soap up feel clean and my hair feels dry and definitely knotty But this product is great not only tone some brassy strands but amazingly soaps up well after 2nd go thru but my hair leaves my hair super soft and not as tangly I wish the price was lower

Works well on blonde hair as well as grey hair

Love this shampoo. Would not buy anything else. Soften your hair with this moisturizing product that lasts longer than my other hair shampoos.

really removes the yellowish blonde. Good product!

This was more expensive than other purple shampoos we’ve used but man it’s the best! Others have made it very tough for me to run my fingers through my hair after application (maybe because it was drying or not moisturizing, not sure) but this was is silky smooth. I appreciate that it’s thicker so makes it easy to get on my hair and not my bathtub. Also, has a pleasant smell. I’ve bleached my hair twice from dark to almost Ashe blonde and appreciate being able to “lightenen” and take out some of the brassiness rather than have to re-dye my hair again.

Used this when I dyed my hair platinum blonde. Kept the blonde very light and not orange. Would recommend.

Exelente

Great quality shampoo. Tall slim bottle which fits well on a shower shelf.

Here is my honest review, not paid and not trying to just say it's amazing because everyone else is. I usually use the purple shampoo from this brand and it is amazing but I ran out in the summer and just never repurchased. I seen this Blonde Life violet shampoo and the good reviews outweighed the bad so I bought it. Let me tell you, this stuff is amazing!!! Context- I am a natural blonde, and I only left my first wash on for 1 minute because I was scared it would leave my hair purple like some others and I was really impressed with how it turned out, then my second wash I left it on for the full 3 minutes and might even do a tiny bit longer next time but ABSOLUTELY blown away with what it did to my hair. I have attached a photo of my hair before vs 2nd wash. My scalp is not itchy and my hair isnt dried out like some say, and the product smells amazing. Mind you every person has different hair and so it will probably differ, it does not mean the product is junk it just means it didnt work for you.

Excelente producto

This shampoo is fantastic! It’s a dark indigo colour so I find it actually removes the brassiness (as opposed to the lighter purple shampoos that don’t work for me). There’s no harsh smell and I like how it lathers. I’ll let this sit for a few minutes before rinsing out and it keeps my blonde highlights looking bright and icy-blonde between hair appointments. It’s a great price and lasts a while with my waist-length hair, using it once every week or two.

This is my favourite. It keeps my blonde bright and takes the yellow out.