---
product_id: 161448717
title: "Lemon. How the advertising brain turned sour. Paperback – 15 Oct. 2019"
brand: "orlando wood"
price: "85398CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/161448717-lemon-how-the-advertising-brain-turned-sour-paperback-15-oct
store_origin: SN
region: Senegal
---

# Lemon. How the advertising brain turned sour. Paperback – 15 Oct. 2019

**Brand:** orlando wood
**Price:** 85398CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Lemon. How the advertising brain turned sour. Paperback – 15 Oct. 2019 by orlando wood
- **How much does it cost?** 85398CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/161448717-lemon-how-the-advertising-brain-turned-sour-paperback-15-oct)

## Best For

- orlando wood enthusiasts

## Why This Product

- Trusted orlando wood brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Lemon. How the advertising brain turned sour. Paperback – 15 Oct. 2019 - Image 1](https://m.media-amazon.com/images/I/417wYsinTFL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ So many quotable gems
*by M***N on 17 November 2019*

I am that person who needs to remind themselves which arm* sported the scout proficiency badges before I can figure out which is my right and which is my left, For me, this excellently researched and cleverly argued book is a brilliant addition to the left brain/right brain educational canon analysing and explaining and illustrating how we think, feel and communicate. It’s delivered with surprisingly rewarding and entertaining originality for a ‘school’ book. It is rammed with both proof and anecdote to help you argue the case for the power of human creativity in delivering effective communication. When I was growing up, I was taught this formula for brand comms success: Relevant + Distinctive = More Effective. After 40 years in adland, the first 20 of them spend in analogue, I know full well that advertising is no longer working as well as it used to and that the arrival of the digital activation channels have made it a lot worse (after an initial novelty fillip). I also blame the hiving off of the media department into separate (profit making) entities; a cohort that then proceeded to lose the team plot and stop talking to anyone else who might have a contribution to making the work work – like the strategists and, vitally, the creatives. Something must be done. My contribution, having read Lemon, is to amend my brand comms success formula to Relevant + Entertaining + Distinctive = More Effective. Brands that we can recognise quickly, come easily to mind and feel good (fame, fluency and feeling) are more valued. Simples.If you are into feeding your head, keen to break the left brain dominance Google Gonzo Advertising Thinking (where you never go beyond the first page in your searches and so never have an original thought), this is a book you must invest in. It will inspire.*the right

### ⭐⭐⭐⭐⭐ Upskill in your left vs right brain knowledge
*by G***R on 19 April 2023*

This book is a fascinating insight into the latest understanding on how the brain works and impacts on our appreciation of culture and society, and thus the effectiveness of creative communications. If you are in marketing, you need this.

### ⭐⭐⭐⭐⭐ Thought provoking
*by D***A on 19 May 2022*

Orlando’s book makes some very good points about how to construct memorable advertising without having to merely resort to the ‘best practices’ encouraged by social media platforms and the book contains some great tips to help sell work in to clients in a world where the creative hunch isn’t enough.

## Frequently Bought Together

- Lemon. How the advertising brain turned sour.
- Look out

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sn/products/161448717-lemon-how-the-advertising-brain-turned-sour-paperback-15-oct](https://www.desertcart.sn/products/161448717-lemon-how-the-advertising-brain-turned-sour-paperback-15-oct)

---

*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-06-01*