--- product_id: 154918069 title: "Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals" price: "7130CFA" currency: XOF in_stock: false reviews_count: 13 url: https://www.desertcart.sn/products/154918069-amazing-decisions-the-illustrated-guide-to-improving-business-deals-family store_origin: SN region: Senegal --- # Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals **Price:** 7130CFA **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals - **How much does it cost?** 7130CFA with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/154918069-amazing-decisions-the-illustrated-guide-to-improving-business-deals-family) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Dan Ariely, the New York Times bestselling author of Predictably Irrational , and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions , his unique perspective―informed by behavioral economics, neuroscience, and psychology―comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping―and often contradictory―sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life. Review: As a Fundraiser, I Love It! - As a fundraiser I love this book. The illustrated nature makes it so accessible. I recommend it to everyone. Review: Makes learning fun! - I really really enjoyed this and is a topic about business and decision-making that I have been wanting to learn more about for a long time but have a block to long tedious books so this was the ideal perfect blend of pics, humor, fun and accessibility to make learning extra enjoyable, and delightful while being good for me. I got my family a copy too :) ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,042,083 in Books ( See Top 100 in Books ) #1,446 in Business Decision Making #1,809 in Popular Social Psychology & Interactions #2,057 in Decision-Making & Problem Solving | | Customer Reviews | 4.4 out of 5 stars 159 Reviews | ## Images ![Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals - Image 1](https://m.media-amazon.com/images/I/81o5wIHZPxL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ As a Fundraiser, I Love It! *by L***Y on November 20, 2025* As a fundraiser I love this book. The illustrated nature makes it so accessible. I recommend it to everyone. ### ⭐⭐⭐⭐⭐ Makes learning fun! *by M***Y on January 3, 2024* I really really enjoyed this and is a topic about business and decision-making that I have been wanting to learn more about for a long time but have a block to long tedious books so this was the ideal perfect blend of pics, humor, fun and accessibility to make learning extra enjoyable, and delightful while being good for me. I got my family a copy too :) ### ⭐⭐⭐⭐ A little biased but interesting *by J***R on September 10, 2019* Adam has a lot of tricky problems. He wants to make other people happy but doesn't always make the best decisions to improve his relationships. He gives a friend a ride to work and tries to charge him for the mileage. He gets his mom a ten dollar gift card for Starbucks when she'd rather he come visit. He has a birthday party and doesn't know what to do with the random gifts he gets. He has a lot of struggles. Luckily, he has Dan Ariely to help him out. The author is a character in his own book! The story quickly switches into a discussion of two sets of norms--market norms and social norms. The two sets overlap because people deal with both. But the norms don't work together well without a lot of thought and careful application. Giving a neighbor a ride to work or a basket of tomatoes from their garden is great. But charging for the ride or showing appreciation by giving money for the tomatoes backfires for Adam (as they probably would for everyone else). The expectations of social interactions usually has nothing to do with cash value. Gratitude, trust, and loyalty are what people need. Social norms don't expect one-to-one exchanges. They are more ambiguous and longer-term. Market norms are typically monetary and business-like. Money is exchanged for goods or labor. The people you deal with are more like commodity conduits than people. Ariely argues that applying social norms to work situations can make jobs and exchanges more rewarding. Cash bonuses at work are nice, but more loyalty and enthusiasm can be gained through gifts and praise, even when those have the same monetary value as the cash that would have been offered. Ariely persuasively backs up his arguments with studies he's conducted through the years. The book is entertainingly written and explains the ideas through the example of the fictional Adam's life. The advice is valuable though Ariely clearly favors social norms over market norms for guiding almost all one's actions. That's probably the best way to go, since that makes you treat people like people, a result definitely needed in human society. Recommended. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/154918069-amazing-decisions-the-illustrated-guide-to-improving-business-deals-family](https://www.desertcart.sn/products/154918069-amazing-decisions-the-illustrated-guide-to-improving-business-deals-family) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-10-06*