What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Iced Golden Brown 5CG, 1 Hair Dye Kit

Product ID: 14831976

Details

Brand
L'Oreal Paris
Color
5CG Iced Brown
Item Form
Gel Serum
Package Information
Box
Product Benefits
Luxurious hair

⏳Up to 9 weeks fade-defying color

🌿Ammonia & paraben free, gentle on hair

💧No-drip gel formula for precise application

19278CFA

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Description

✨ Own your glow with fade-defying brilliance! ✨

LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GENTLE CLEAN FORMULA - Formulated without ammonia, parabens, or silicones, ensuring your hair stays healthy and conditioned.
COMPLETE COLOR CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner infused with UV filter & Vitamin E, plus gloves for a salon-quality finish at home.
GRAY COVERAGE SHINE BOOST - Superior gray coverage combined with a conditioning treatment that leaves hair silky, resilient, and brilliantly shiny.

L'Oreal Paris Superior Preference Permanent Hair Color in Iced Golden Brown delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a conditioning shine protect treatment infused with UV filters and Vitamin E, this ammonia-free kit covers gray hair while keeping hair soft and vibrant. Perfect for all hair types, it offers professional-quality results in just 25 minutes.

Specifications

ASIN	B00B1DR0N0
ASIN	B00B1DR0N0
Best Sellers Rank	#160 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	5CG Iced Golden Brown
Container Type	Box
Customer Reviews	4.6 4.6 out of 5 stars (430)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249241004
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel,Serum
Item Weight	4.54 g
Item model number	L'O-5440
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	10069686
Material Features	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Material Type Free	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Model Number	L'O-5440
Number of Items	1
Package Size Name	Single Unit
Product Benefits	Luxurious hair coloring with rich, luminous, fade-defying color and improved floral fragrance
Product Dimensions	2.27 x 3.5 x 6.25 inches; 0.16 ounces
Recommended Uses For Product	Softening
Set Name	Superior Preference Permanent Hair Color Kit
Suitable Hair Color	All Hair Colors
UPC	689978151923 071249241004
UPC	689978151923 071249241004
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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