Uncovering Fashion: Fashion Communications Across the Media

Description

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion. Instructors, contact your Sales Representative for access to Instructor's Materials. Review: Best Fashion Communications book on earth - UNCOVERING FASHION: FASHION COMMUNICATIONS ACROSS THE MEDIA by Marian Frances Wolbers is the sort of book you would buy if you went to a book shop in search of a Fashion Communications guide. The beautiful front cover says everything about the book and its content curation. Also a very inviting table of contents full of nice headlines gives you a quick idea of what's about to happen. It looks very "MARKETING", to be honest. It's the sort of book which makes you turn its pages, briefly looking at them, while you are sitting on the couch in your favourite socks. The sort of book my best friend would smell like a yonkie. It is structured in three different parts and, by the way, I am still figuring out which one of those is my favourite. Each part's structure is super fun since it actually tries to make you participate with a little bit of practice, exercises and a glossary. Just like in your old school days! The first part is called Fashion Communications: A Layered Look. It gives you a wide picture of what Fashion Communications are and how many levels in the Fashion industry they affect. It makes you wonder what the origins of your wardrobe are, how to deconstruct an outfit and it also covers a general overview of the Fashion Communications business. The second part is called Fashion Communications: The Business End. This is where the author goes deeper in the communications praxis and invites you to create a press kit, to compare two Fashion items properly from a Fashion Communications perspective, and it also tells you how to conduct an interview. I love the fact that Marian Frances Wolbers brings small pieces of history to the different parts of the book. I remember when I was a kid and my History teacher made me believe that if you know everything about what's already happened, you'll be able to have a better image of the future. And she was right! Consider that designers are constantly travelling back in time in search of inspiration. So during the second part you'll be able to discover the influence of historical people in this industry, for instance. The third and last part is called Fashion Communications: Representation in the Media, and the title speaks for itself. It starts with a super inspirational chapter about the big C (Creativity!) and how to use it accordingly to succeed in Fashion Communications with super unique and original ideas. Then a whole chapter is dedicated to magazines and how they feature Fashion (shame that in my book I have examples from 2007!). The book ends up with some chapters about writing in a "fashion language" and about the relation between words and visuals. Review: Good material for writing beginners - The book offers good advice and insider information but I think it is better for beginners than those with some experience. I liked insiders' experience and advice as well as many historical facts about fashion industry. But the fact is - no book can make you write unless you decide to start. Reading about writing is not enough, it offers guidelines and information but real work and practice is writer's part. Anyway, this book is a good source definitely