Semi-Permanent Hair Color WRATH - Cruelty-Free - 8 fl oz

This shade is gorgeous and delivers rich, vibrant color with amazing shine. Arctic Fox is one of my favorite semi-permanent color lines because it's easy to apply, conditions the hair, and fades beautifully over time. The color stays bright for weeks with proper care and leaves hair feeling soft. Plus, it's vegan and cruelty-free, which is a huge bonus. Perfect for anyone wanting a bold, head-turning red!

Easy to apply, vibrant color, and leaves my hair feeling soft instead of dry. I also love that it’s vegan and cruelty-free. The color fades gradually and looks great throughout the process.

Good color and it last a long time with proper care, but be warned, once you use this color there is no going back. This dye specifically is IMPOSSIBLE to get out. No matter if you try color remover, bleach bath or straight up bleaching this stuff sticks. It’s a great color and last long but if you aren’t committed don’t buy ❌ (p.s, it’s super cute when faded if you have brown hair)

I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.

The first few photos with red dye are the most recent dye job, done with Wrath or Wraith (?) by Arctic fox. The next pictures with the blond is the base color of an old bleach job done a few years ago, my roots have been growing and I’m gonna keep letting them grow for now. The last pictures are a shade called Poison which was my go to for a few years. I transitioned from Splat box dye because it was very pigmented & my tub did not like that, as well as very harsh and damaging on my hair. I like arctic fox because it’s colors are very vibrant on my warm toned bleached hair, or at least these two warm colors I’ve tried so far. I may play with different colors in the future, given the fact this dye fades unfortunately fast. I shampoo and conditioner like regular but with colder water about 2 - 3 times a week, it bleeds for a bit but comes up with water or hydrogen peroxide, even on hardwood floors (from experience). The consistency is like conditioned, and it comes off your skin no matter how much is on there after only the first shower rinsing the dye out, I guess as long as you was your body right? Overall very nice hair dye, I recommend over splat but definitely experiment because the world of dye is so much larger than Splat, Manic Panic and Arctic Fox. No shade to those brands though. Oh and the dye smells very nice, I’ve noticed different colors have different scents but poison smelled like berries and wraith smelled okay. Kinda icky tho.

Works well isn’t sticky and takes very well to the hair. Did my girlfriend‘s hair this weekend and it looks amazing took a lot better on her light brown hair than I expected highly recommend and such and a beautiful color. This is the only brand of hair dye that we use it’s very good for people who do with sensory issues like myself and my girlfriend. Also make your hair feel conditioned and not dry not sticky or not like it’s 30 and gross. Best day ever.

i love this color and brand so much, but for those of yall who want like pure red, i would say so with something else because wrath looks pink in the light. other than that, it’s still a gorgeous color and it stays in what for me is a long enough time, like two weeks i would say, but i reduce about once a week. it’s also non-damaging even after leaving it in for like 1.5 hrs so thats a bonus

the color is super pretty and it smells good!!

The color has a pink undertone so when it fades depending on your hair color level it will either fade to pink or peachy color and its very vibrant!! Its so pretty the product is good overall. The price so tho is way too expensive like waaaaay too expensive if i didn’t need the product fast I would not have go it from Amazon.

元の髪が、ブリーチし過ぎてほぼ白なので、少し明るい感じになりました。 色落ちは何日間は続きます。

amazing hair colour ❤

**first photo is 3 days after dying with 2 washes under my belt (October 17th), second is a few days ago, one month later (November 17th)** Honestly I bought this not having high hopes because my hair haaates to hold colour ( side note: Splat hair colour did nothing but stain my scalp horrifically lol...like BAD. SO bad that nothing would take it off and i had to abuse my poor scalp for a week straight until it finally came off enough i could go out without a hat to hide it...and then to add insult to injury, it washed out SO fast and didnt stick at all). So I was hoping this wouldn't stain my scalp as bad and maybe last longer...and did it ever! I will say I am naturally a very dark brunette and so I did do a bleach bath (bleach and conditioner mix because my hair is veeery delicate and lightens super fast) on my hair before hand, lightened my hair a couple of shades before applying, but I was still like a medium gold brown. I applied and left it on for 3 or 4 hours, washed it out and was so pleasantly surprised how soft my hair felt, how amazing/fruity the hair colour smelt, how healthy my hair looked, and how minimally it stained my scalp. I think my scalp was stained a light pink and that washed off totally on the second wash which was amazing compared to my previous horrendous experience with Splat 😅I love that this doesnt wash out orange like other reds ive tried! It more so washes out to a berry colour. I am very happy with this and would recommend to others! I have super thin, brittle hair and there is enough in this bottle for at least 3 applications for me. Buy it 🥰

Excelente producto , sin decolorar me quedo super el color y dura mucho tiempo puesto el tinte, me encantó