---
product_id: 13909998
title: "Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml"
brand: "keratin research"
price: "78520CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "Keratin Research"
url: https://www.desertcart.sn/products/13909998-gold-label-brazilian-keratin-hair-treatment-straightening-works-on-all
store_origin: SN
region: Senegal
---

# Up to 3 months frizz-free Moisture-locking oils blend 450°F heat resistance Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml

**Brand:** keratin research
**Price:** 78520CFA
**Availability:** ✅ In Stock

## Summary

> ✨ Transform your hair game—shine, smooth, and slay every day! ✨

## Quick Answers

- **What is this?** Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml by keratin research
- **How much does it cost?** 78520CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/13909998-gold-label-brazilian-keratin-hair-treatment-straightening-works-on-all)

## Best For

- keratin research enthusiasts

## Why This Product

- Trusted keratin research brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Humidity Blocker:** Seals hair cuticles to eliminate frizz even in the most humid environments.
- • **Heat-Proof Formula:** Withstands up to 450°F flat iron passes for salon-grade straightening.
- • **Oil-Infused Hydration:** Enriched with Argan, Jojoba & Avocado oils to lock in moisture and shine.
- • **Universal Hair Savior:** Works flawlessly on ALL hair types—curly, coarse, bleached, and beyond.
- • **Long-Lasting Smoothness:** Enjoy sleek, manageable hair for up to 3 months with proper care.

## Overview

Gold Label Brazilian Keratin Hair Treatment is a professional-grade, 240ml formula designed to smooth and straighten all hair types, including the toughest textures like coarse, curly, and bleached hair. It features a powerful blend of keratin and nourishing oils (Argan, Jojoba, Avocado) that protect hair from heat damage up to 450°F, lock in moisture, and block humidity-induced frizz. This treatment delivers salon-quality results at home, providing long-lasting frizz-free shine and manageability for up to three months.

## Description

desertcart.com: Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml : Beauty & Personal Care

Review: Smooth, frizz free and shiny hair! - I have 2A type hair and after reading reviews, I specifically chose product with formaldehyde as the effects typically last longer than those without. I purchased face masks and gloves and went to town. I washed my hair with clarifying shampoo 3 times to ensure it was all squeaky clean. I then carefully brushed it out and let it mostly air dry, although you can use a hair drier to speed up the process. I split my hair vertically into 2 sections and started applying the product in small sections from the back to the front. I felt a slight burning sensation in my eyes during application, but that was about it and it wasn’t too bad. I felt more comfortable using my (gloved) hands to spread the product through my hair than a hair painting brush. I’d start about 2cm below my roots, spread it from root to tip with my fingers and then used a fine tooth comb to evenly coat each strand and remove excess product. Make sure to coat the baby hairs too! I used 2oz of product (for reference, I have fine, medium density hair that reaches to just above my bra line) and it was exactly enough. After I coated and combed each section, I joined it with the other hair that was already coated and ran the fine tooth comb through all of it to ensure I didn’t miss any hair in between sections and remove excess product. I left the product on my hair for about 45minutes. Then the fun really began! I used a standing fan and faced it at a slight angle towards my face. I didn’t want to aim it straight at my face as that was blowing the dried pieces around and into my eyes. I put on gloves, a new face mask and used a flat, plastic bristle brush to blowdry my hair in large sections, keeping it taught and aiming the nozzle downwards to smooth the cuticle. If you have course, frizzy or curly hair, I’d recommend using a round brush as it keeps the hair cuticle as smooth as possible throughout the process. At this stage, the hair will feel softer, but still heavy/waxy with product. My hair is balayaged so I set the temp for the iron at 450 for the darker parts of my hair and down to 425 as I reached the bleached sections towards the top of my head. I then split my hair vertically into 2 sections and started from the back by ironing 1/4-1/3in thick sections of hair, running a heat resistant comb in front of the hair iron each time. This helps smooth out each strand all the way through the ends so that you don’t iron it into a funky pattern. Don’t do thick sections as you need to start ironing very close to the root and don’t want to crease it. Pass the iron 4-10 times over each section (use the comb too!) depending on how thick/curly it is. I did about 6 passes for mine. I also ironed overlapping sections once or twice to make sure I don’t miss any hair in between sections and pay extra close attention to the flyaways. The heat resistant comb will be your best friend for them as it keeps those flyaways straightened between its teeth, allowing you to catch and straighten/smooth them with your iron. As your hair cools, you should be able to feel how soft and see how shiny it gets! It will still feel like you have a light film on your strands but it’s soft, shiny and frizz-free. I slept on a silk pillow and lightly re-ironed my hair (using the comb!!) every morning for the next 3 days. I set my iron at 425 the first day and the next at 2 days at 375, mostly focusing on any areas that creased/waved overnight. I did still make sure to focus on the flyaways towards the top layers of my head and did smaller sections there. I ended up waiting 4 days before I washed my hair just to really let it set (I don’t think this is necessary but I figured it couldn’t hurt) and I brushed my hair out from root to tip about 3 times a day to help keep it smooth and straight. I used one of Keratin Complex's sulfate free shampoos and Pureology’s hydrating silicone/paraben free conditioner and rinsed it out well. I let it air dry and my hair had zero frizz, was shiny and dried straight with a slight bedhead look that I have the option to smooth out with just a brush. This product works and I’m glad I took the plunge! The time and effort is totally worth it. I was hesitant to get a product with formaldehyde but the gloves, the face mask and the fan all helped mitigate most of the effects. I had minimal burning sensation in my eyes and nose throughout the process and took 3-4 breaks to let the fumes in the room air out a bit with the help of the fan but it was still there so that’s something to consider if you have any sensitivities. All in all, this was a great choice!
Review: It Really Works! - I have 4b shoulder-length hair, that is very curly/coily, but fine. Because I could not find a hair care professional in my area who is comfortable using keratin on African-American hair, I thought about applying it myself. In addition, professionals charge $200 to $300 or more in New York City to do this treatment, so I didn't want to waste money and get bad results or hair damage. After researching various keratin products, I decided to go with Keratin Research's Gold Label because the manufacturer seems to put some real thought behind what they are selling. I was pleased that as soon as I ordered the product, I received an email from the manufacturer with links to their videos and instructions. I really appreciated that. After I washed my hair with clarifying shampoo, I blow dried it on a medium temperature, just to make the keratin application more uniform for each strand. The detangling and blow drying were really the longest, most arduous steps, especially because my hair is so coiled. I applied the product as instructed. Applying it was not difficult; you just need to take your time and ensure that you fully cover each section of hair, all the way to the ends. I forgot to let it sit for 30 minutes, but since it took more than that for this application step, I'm pretty sure the 30 minutes was not a problem. I blow dried again, and then flat ironed in small sections. The flat-iron was set at 410 degrees and I did 5 passes on each small section of hair. For the front of my head which is more like 3b hair (loose spirals), I did 410 degrees, but only 3 passes on each section of hair. I was so nervous about the formaldehyde that I had a fan blowing, and was ready with a face mask! Much to my surprise, I hardly smelled anything; just a whiff once in a while. I was starting to wonder whether I had used enough product, because I had prepared for much worse! I had no eye irritation or itching/burning/etc. The ironing left my hair feeling slightly waxy, like each strand was coated. But it was definitely smooth. Over the next 3 days, I made sure not to get my hair wet, pin it up or use hair bands. It had a slightly dull sheen and felt dry, but not brittle. The company suggests flat-ironing it each of the three days, at 360 degrees. That had me worried because I do not apply heat so often to my hair. But from the listed ingredients, it seems that the Gold Label contains several oils (Argan, Grape, Avocado and Jojoba seed) to protect against the heat. So I did flat iron it each day. I did not see an breakage or hair loss. At night I wore a silk or satin hair cover. The real test was when I washed out the treatment using a sulfate-free shampoo and conditioner. My hair became really coiled. But when I flat-ironed it at 360 degrees (after applying a thermal protectant), it became perfectly smooth. Despite some very hot and humid days, my hair has remained frizz-free, and I have not had to flat iron it, unless I wash it. I went out dancing last night and my head got sweaty, but again, my hair remained straight and there was no frizz! For once, I did not have to resort to the hair ties, pony tail holders, etc. I definitely intend to use this product again.

## Features

- Professional Results- Unlike most hair treatments; GOLD LABEL KERATIN can successfully treat ANY type of hair including but not limited to Black, Dominican, Brazilian, colored bleached thin kinky coarse and dry Hair types.
- Gold Label is able to withstand the repetitive flat iron heat passes and penetrate the thick coarse hair. Gold Label Keratin Treatment contains a unique blend of oils to protect the hair and retain its moisture with a naturally vibrant shine.
- Gold Label Keratin Treatment- Great Enhanced formula for the toughest hair types; black, African, Dominican, Brazilian Middle Eastern, arabian, Indian hair types. Contains Argan, Grape, Avocado Jojoba seed Oils for maximum protection moisturizing
- Amazing results, one of the best in the world. Eliminates frizz and curl. Promotes healing of hair. Blocks the effects of humidity. Great for all hair types. Includes: 240ml Gold Label Keratin Treatment
- The application process may take 150 minutes depending on hair length and skill. Please perform sample test prior to fully applying product on the hair. Wear gloves and work in a well-ventilated area. fumes that may irritate your eyes & breathing

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00VB8MJCW |
| Best Sellers Rank | #128,618 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #81 in Chemical Hair Straighteners |
| Brand | KERATIN RESEARCH |
| Brand Name | KERATIN RESEARCH |
| Customer Reviews | 4.4 out of 5 stars 769 Reviews |
| Hair Type | All, kinky, Wavy, Curly, Coarse, Blonde, Bleached, Black, African, Dominican, Brazilian, Arabian |
| Item Form | Lotion |
| Item Weight | 8 ounces |
| Manufacturer | KERATIN RESEARCH |
| Manufacturer Part Number | KRGOLD240 |
| Material Features | Cruelty Free |
| Number of Items | 1 |
| Package Size Name | 240 ml |
| Product Benefits | Hair smoothing; Hair straightening |
| Scent | Natural |
| Scent Name | Natural |
| Special Ingredients | Moroccan Argan Oil, Jojoba Seed oil, Keratin Amino Acids, Collagen Amino Acids, Hydrolyzed Keratin |
| UPC | 820040255419 |
| Unit Count | 8 Fluid Ounces |

## Product Details

- **Brand:** KERATIN RESEARCH
- **Hair Type:** All, kinky, Wavy, Curly, Coarse, Blonde, Bleached, Black, African, Dominican, Brazilian, Arabian
- **Item Form:** Lotion
- **Item Weight:** 8 Ounces
- **Product Benefits:** Hair smoothing; Hair straightening

## Images

![Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml - Image 1](https://m.media-amazon.com/images/I/714ulhlwSbL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Smooth, frizz free and shiny hair!
*by M***S on July 24, 2019*

I have 2A type hair and after reading reviews, I specifically chose product with formaldehyde as the effects typically last longer than those without. I purchased face masks and gloves and went to town. I washed my hair with clarifying shampoo 3 times to ensure it was all squeaky clean. I then carefully brushed it out and let it mostly air dry, although you can use a hair drier to speed up the process. I split my hair vertically into 2 sections and started applying the product in small sections from the back to the front. I felt a slight burning sensation in my eyes during application, but that was about it and it wasn’t too bad. I felt more comfortable using my (gloved) hands to spread the product through my hair than a hair painting brush. I’d start about 2cm below my roots, spread it from root to tip with my fingers and then used a fine tooth comb to evenly coat each strand and remove excess product. Make sure to coat the baby hairs too! I used 2oz of product (for reference, I have fine, medium density hair that reaches to just above my bra line) and it was exactly enough. After I coated and combed each section, I joined it with the other hair that was already coated and ran the fine tooth comb through all of it to ensure I didn’t miss any hair in between sections and remove excess product. I left the product on my hair for about 45minutes. Then the fun really began! I used a standing fan and faced it at a slight angle towards my face. I didn’t want to aim it straight at my face as that was blowing the dried pieces around and into my eyes. I put on gloves, a new face mask and used a flat, plastic bristle brush to blowdry my hair in large sections, keeping it taught and aiming the nozzle downwards to smooth the cuticle. If you have course, frizzy or curly hair, I’d recommend using a round brush as it keeps the hair cuticle as smooth as possible throughout the process. At this stage, the hair will feel softer, but still heavy/waxy with product. My hair is balayaged so I set the temp for the iron at 450 for the darker parts of my hair and down to 425 as I reached the bleached sections towards the top of my head. I then split my hair vertically into 2 sections and started from the back by ironing 1/4-1/3in thick sections of hair, running a heat resistant comb in front of the hair iron each time. This helps smooth out each strand all the way through the ends so that you don’t iron it into a funky pattern. Don’t do thick sections as you need to start ironing very close to the root and don’t want to crease it. Pass the iron 4-10 times over each section (use the comb too!) depending on how thick/curly it is. I did about 6 passes for mine. I also ironed overlapping sections once or twice to make sure I don’t miss any hair in between sections and pay extra close attention to the flyaways. The heat resistant comb will be your best friend for them as it keeps those flyaways straightened between its teeth, allowing you to catch and straighten/smooth them with your iron. As your hair cools, you should be able to feel how soft and see how shiny it gets! It will still feel like you have a light film on your strands but it’s soft, shiny and frizz-free. I slept on a silk pillow and lightly re-ironed my hair (using the comb!!) every morning for the next 3 days. I set my iron at 425 the first day and the next at 2 days at 375, mostly focusing on any areas that creased/waved overnight. I did still make sure to focus on the flyaways towards the top layers of my head and did smaller sections there. I ended up waiting 4 days before I washed my hair just to really let it set (I don’t think this is necessary but I figured it couldn’t hurt) and I brushed my hair out from root to tip about 3 times a day to help keep it smooth and straight. I used one of Keratin Complex's sulfate free shampoos and Pureology’s hydrating silicone/paraben free conditioner and rinsed it out well. I let it air dry and my hair had zero frizz, was shiny and dried straight with a slight bedhead look that I have the option to smooth out with just a brush. This product works and I’m glad I took the plunge! The time and effort is totally worth it. I was hesitant to get a product with formaldehyde but the gloves, the face mask and the fan all helped mitigate most of the effects. I had minimal burning sensation in my eyes and nose throughout the process and took 3-4 breaks to let the fumes in the room air out a bit with the help of the fan but it was still there so that’s something to consider if you have any sensitivities. All in all, this was a great choice!

### ⭐⭐⭐⭐⭐ It Really Works!
*by S***A on July 7, 2019*

I have 4b shoulder-length hair, that is very curly/coily, but fine. Because I could not find a hair care professional in my area who is comfortable using keratin on African-American hair, I thought about applying it myself. In addition, professionals charge $200 to $300 or more in New York City to do this treatment, so I didn't want to waste money and get bad results or hair damage. After researching various keratin products, I decided to go with Keratin Research's Gold Label because the manufacturer seems to put some real thought behind what they are selling. I was pleased that as soon as I ordered the product, I received an email from the manufacturer with links to their videos and instructions. I really appreciated that. After I washed my hair with clarifying shampoo, I blow dried it on a medium temperature, just to make the keratin application more uniform for each strand. The detangling and blow drying were really the longest, most arduous steps, especially because my hair is so coiled. I applied the product as instructed. Applying it was not difficult; you just need to take your time and ensure that you fully cover each section of hair, all the way to the ends. I forgot to let it sit for 30 minutes, but since it took more than that for this application step, I'm pretty sure the 30 minutes was not a problem. I blow dried again, and then flat ironed in small sections. The flat-iron was set at 410 degrees and I did 5 passes on each small section of hair. For the front of my head which is more like 3b hair (loose spirals), I did 410 degrees, but only 3 passes on each section of hair. I was so nervous about the formaldehyde that I had a fan blowing, and was ready with a face mask! Much to my surprise, I hardly smelled anything; just a whiff once in a while. I was starting to wonder whether I had used enough product, because I had prepared for much worse! I had no eye irritation or itching/burning/etc. The ironing left my hair feeling slightly waxy, like each strand was coated. But it was definitely smooth. Over the next 3 days, I made sure not to get my hair wet, pin it up or use hair bands. It had a slightly dull sheen and felt dry, but not brittle. The company suggests flat-ironing it each of the three days, at 360 degrees. That had me worried because I do not apply heat so often to my hair. But from the listed ingredients, it seems that the Gold Label contains several oils (Argan, Grape, Avocado and Jojoba seed) to protect against the heat. So I did flat iron it each day. I did not see an breakage or hair loss. At night I wore a silk or satin hair cover. The real test was when I washed out the treatment using a sulfate-free shampoo and conditioner. My hair became really coiled. But when I flat-ironed it at 360 degrees (after applying a thermal protectant), it became perfectly smooth. Despite some very hot and humid days, my hair has remained frizz-free, and I have not had to flat iron it, unless I wash it. I went out dancing last night and my head got sweaty, but again, my hair remained straight and there was no frizz! For once, I did not have to resort to the hair ties, pony tail holders, etc. I definitely intend to use this product again.

### ⭐⭐⭐⭐⭐ Amazed by the results
*by J***E on June 13, 2017*

Okay this is going to be long but here we go. I just washed my hair last night and I was amazed by the results. I have natural 4a/b/c hair and it's never been easy to manage. Usually wash day is full of detangling, washing in sections, clipping parts out of the way, none of that. I could shampoo my ENTIRE HEAD without sections and without tangling. Below is my advice on the process. I'll put before and after pictures too. -Putting in the Treatment) it took me about 5-6 hours (by myself) to wash my hair and do the entire process. I would suggest doing a deep condition the day before because I didn't and my hair was DRY after clarifying and blow drying. Dry enough to cause a small amount of breakage. My hair is very healthy and quite thick but if you have damaged hair, you will loose a lot of strands because this process will be traumatic for your hair. You will NEED a face mask and gloves for the application. The product has like a pleasant sweet honey smell but the formaldehyde does make it potent. There were times where I was almost about to pass out but thanks to the reviews here I did this process OUTSIDE. My eyes were still burning at times but not as bad. You may want to even get goggles, I had my glasses on. Lol. I looked crazy. When you apply the Treatment itself it will moisturize your hair a little which will help the dryness until you flat iron it. Do NOT flat iron your hair 7 times like it says, that will destroy it. I did about 3 on 450. Do tiny sections. After flat ironing the formaldehyde smell goes away thankfully. Day 1-3) my hair was EXTREMELY dry until like the end of the second day, where my sebum kicked in and started to coat my hair. I slept with a silk cap on and it really helped keep it soft and smooth and limit any breakage from dryness. Be very gentle and don't do excessive combing or flat iron it because it's still quite dry and prone to breakage. Wash out & Results ) before washing I did a coconut oil hot oil treatment on the dry hair and sat under heat for 30 mins. I washed with a neutralizing shampoo because I wanted to make sure the PH was in balance. When I washed my hair out, I was amazed. My hair was soooo soft and manageable. I stopped halfway through the wash to look in the mirror and saw my type 4 hair changed into TYPE 3 YOU GUYS. It was amazing. I did see some heat damage on one section, but I'm not sure if it's because I went over it too many times or if there is too much keratin on that part, I will find out in the upcoming months and update this. The hair is amazing and even my boyfriend was astounded at the change. I immediately dc'd for an hour to prevent dryness breakage and will be doing some low manipulation/ protective styles (to make up for some of the trauma it went through for these few days). But this treatment is a keeper. Your hair changes for the better, it is so smooth, soft, and manageable. If you have problems like I did with just combing your hair, I highly recommend this solution.

## Frequently Bought Together

- Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml
- Complex Brazilian Keratin Hair Treatment Professional result
- Keratin Research Natural Argan Oil Infused Sulfate Free Shampoo and Conditioner 2 bottles Value Set for Keratin Treatments, Maintainance After Care, post treatment shampoo Conditioner (300ml 2 pack)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-09-16*