Principles of Marketing (16th Edition)

I purchased this book for my daughter for a college class. It stated the book was like new. We were so over joyed when the book arrived. It was like a brand new book. There were no high lite marks in it and if I didn't know better I would have thought it was a brand new book. The cost of the book was well less than what the book would have cost brand new. My daughter was very happy with the book and I was happy with the price and the condition.

This textbook is excellently written. It provides a comprehensive understanding of marketing. It also includes accessible introductions to each chapter. The layout of the text is also well organized. It includes hundreds of pictures and captions and stories of major american corporations

The principles of Marketing has been a powerful tool in my journey into the marketing profession. I found many ways to apply the concepts to my MBA assignments and growth.

The book was just what I needed and on time delivery!

Awesome, got it for so much cheaper than other kids in class did. Even though the price was cheap, the book was in very excellent condition, and of course the content is just fine as well.

after receiving this book saw that in the book itself that it is not authorized for sale inside the us yet it was sold to me. has the right information for my class but pages numbers are way off compared to hard back or digital copy!

I liked because it was almost like brand new.

Still waiting to receive this book, but I was glad to find it at a reasonable price. My son needs it for his college class.

I bought this book to do one of my modules at Uni during my MSC in Data Analytics and Marketing. So this book refers on my marketin side of the masters.Updated, interesting content. Applicable to marketing at MSc level. This book has been very useful to me at doing research out of the module content. The only downside is the price.

It was a good​ experience for me...Just give me fast delivery than previous one😀😀😉😉

Excellent book with very appealing visual presentation and recent examples - can only recommend it to anyone interested in Marketing!

Neat and almost like brand new

This is likely to be the best introductory book to marketing principles, written by two gurus of the subject matter. Complete, detailed, well explained. Buy it.