--- product_id: 133445507 title: "The Business of Film: A Practical Introduction (American Film Market Presents)" price: "54493CFA" currency: XOF in_stock: true reviews_count: 8 url: https://www.desertcart.sn/products/133445507-the-business-of-film-a-practical-introduction-american-film-market store_origin: SN region: Senegal --- # The Business of Film: A Practical Introduction (American Film Market Presents) **Price:** 54493CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Business of Film: A Practical Introduction (American Film Market Presents) - **How much does it cost?** 54493CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/133445507-the-business-of-film-a-practical-introduction-american-film-market) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: The Business of Film: A Practical Introduction (American Film Market Presents): 9781138571419: Landry, Paula: Books Review: AN ESSENTIAL RESOURCE FOR EVERY FILMMAKER - So you want to make films, do you? Then you should seriously consider buying “The Business of Film – A Practical Introduction” as part of your education and reference. It should be required reading for film schools everywhere, just as it is also highly recommended for any self-motivated filmmaker (as every filmmaker should be). Being a full-time video producer and ambitious filmmaker, I am amazed that a book such as this (and the contents it explores) was not part of the curriculum back in the day when I was in film school (over two decades ago… gasp!). What was taught to me then were the technical and aesthetic aspects of film production and analysis, which in and of themselves are fine and dandy. But none of that amounted to a hill of beans in the real world without actually learning the way in which films are funded, produced, and distributed. Authors Paula Landry and Stephen R. Greenwald have written a highly informative book that clearly and concisely explains the film industry from a business perspective. They begin with a history of the film industry from its infancy, explaining how it developed and transformed by the nature of market and governmental forces. Sounds boring? It is not at all! With this essential historical foundation summarized, they go on to apply how this foundation applies to today’s film industry, as well as how these same market forces are just as relevant today as they were then. The authors delve into how this historical groundwork relate to contemporary film development, financing, production, distribution, marketing, exhibition, and more. Being a fiercely independent filmmaker, I started my own video production business years ago which is finally going in the direction of making films that are close to my heart. There is so much valuable information covered in this book all I could do upon reading it is to shake my head as to why I had not had this explained to me when I was much younger. If I could find one criticism, it would be that the price is not exactly cheap. But that definitely should not be a deterrent. Filmmaking is not exactly an inexpensive enterprise either, and the book’s price is incomparable to the wealth of information that it provides. If you are truly committed to learning and being successful in this industry, then read this book! Review: Incredibly informative and well written - I learned so much from just the first 50 pages of this book I was compelled to stop reading and write this review. The book is like a textbook but more engaging and better organized. I would recommend this to anyone in the industry or who wants to learn more about it. 10/10 ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,118,666 in Books ( See Top 100 in Books ) #1,391 in Video Direction & Production (Books) #1,759 in Movie Direction & Production #1,938 in Art of Film & Video | | Customer Reviews | 4.7 4.7 out of 5 stars (64) | | Dimensions | 6 x 0.78 x 9 inches | | Edition | 2nd | | ISBN-10 | 1138571415 | | ISBN-13 | 978-1138571419 | | Item Weight | 8.4 ounces | | Language | English | | Part of series | American Film Market Presents | | Print length | 334 pages | | Publication date | June 18, 2018 | | Publisher | Routledge | ## Images ![The Business of Film: A Practical Introduction (American Film Market Presents) - Image 1](https://m.media-amazon.com/images/I/71yqxTRmaRS.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ AN ESSENTIAL RESOURCE FOR EVERY FILMMAKER *by D***K on November 23, 2018* So you want to make films, do you? Then you should seriously consider buying “The Business of Film – A Practical Introduction” as part of your education and reference. It should be required reading for film schools everywhere, just as it is also highly recommended for any self-motivated filmmaker (as every filmmaker should be). Being a full-time video producer and ambitious filmmaker, I am amazed that a book such as this (and the contents it explores) was not part of the curriculum back in the day when I was in film school (over two decades ago… gasp!). What was taught to me then were the technical and aesthetic aspects of film production and analysis, which in and of themselves are fine and dandy. But none of that amounted to a hill of beans in the real world without actually learning the way in which films are funded, produced, and distributed. Authors Paula Landry and Stephen R. Greenwald have written a highly informative book that clearly and concisely explains the film industry from a business perspective. They begin with a history of the film industry from its infancy, explaining how it developed and transformed by the nature of market and governmental forces. Sounds boring? It is not at all! With this essential historical foundation summarized, they go on to apply how this foundation applies to today’s film industry, as well as how these same market forces are just as relevant today as they were then. The authors delve into how this historical groundwork relate to contemporary film development, financing, production, distribution, marketing, exhibition, and more. Being a fiercely independent filmmaker, I started my own video production business years ago which is finally going in the direction of making films that are close to my heart. There is so much valuable information covered in this book all I could do upon reading it is to shake my head as to why I had not had this explained to me when I was much younger. If I could find one criticism, it would be that the price is not exactly cheap. But that definitely should not be a deterrent. Filmmaking is not exactly an inexpensive enterprise either, and the book’s price is incomparable to the wealth of information that it provides. If you are truly committed to learning and being successful in this industry, then read this book! ### ⭐⭐⭐⭐⭐ Incredibly informative and well written *by E***L on August 23, 2022* I learned so much from just the first 50 pages of this book I was compelled to stop reading and write this review. The book is like a textbook but more engaging and better organized. I would recommend this to anyone in the industry or who wants to learn more about it. 10/10 ### ⭐⭐⭐⭐⭐ Heavy Read But Great Content *by F***H on April 1, 2022* An excellent introductory book for the business film. I cannot recommend it enough. While it is not the most exciting book by any means, the content is well researched and fairly well organized. Definitely recommend taking notes becase the content is quite dense. ## Frequently Bought Together - The Business of Film: A Practical Introduction (American Film Market Presents) - The Business of Television - The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/133445507-the-business-of-film-a-practical-introduction-american-film-market](https://www.desertcart.sn/products/133445507-the-business-of-film-a-practical-introduction-american-film-market) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-10-05*