---
product_id: 132692995
title: "Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends"
brand: "mark esposito"
price: "26251CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/132692995-understanding-how-the-future-unfolds-using-drive-to-harness-power
store_origin: SN
region: Senegal
---

# Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends

**Brand:** mark esposito
**Price:** 26251CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Understanding How the Future Unfolds: Using Drive to Harness the Power of Today's Megatrends by mark esposito
- **How much does it cost?** 26251CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/132692995-understanding-how-the-future-unfolds-using-drive-to-harness-power)

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- mark esposito enthusiasts

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Cutting Edge Forecasting Tools for Discerning People
  

*by T***1 on Reviewed in the United States on April 17, 2021*

The authors, Drs. Tse and Esposito, have done an admirable job popularizing very complex academic forecasting tools that involve complex mathematical algorithms along with social and psychological theories used to predict behaviors by individuals, large groups and global companies.Their thesis asserts that global technology, business, group and individual behavior patterns are changing at a rate that may soon be amenable only to AI complex analysis, and they are suggesting that human beings must develop positive, proactive Big Think tools to understand, and be able take actionable, timely intelligent measures and become comfortable with Chaos and probability theories.They have developed a systems tool called DRIVE that looks at elements in five behavior fields to develop a unified system that allows them a more effective statistical system for advising business groups as wells as individuals.They use the term MEGA TRENDS to define technology, economic and political changes that only behave in a predictable manner when analyzed with complex chaos systems algorithms.Some of the global mega trends they discuss as troublesome and challenging: 1. Resources are becoming scarce when faced with a population that is moving from 7 billion towards 12 billion, 2. Median age in the Western countries is rising, with major economic impacts on individual countries' ability to fund pensions and healthcare, 3. Volatility is increasing in scope, frequency and economic spheres, raising deep concerns for global trading systems and migration, 4. Inequality is increasing across the globe with ownership of all assets increasingly concentrated in fewer hands, corporations and multi-generational trust funds-as well as between age groups with unpredictable political consequences arising quickly from a declining jobs basis driven by a rapid deployment of robotics and AI driven manufacturing and software platforms and 5. Enterprising global changes that are, increasingly, changing individuals' ability to stay employed, fund retirement and raise children, because new ideas and technologies are changing increasingly faster across a global market place.Some deep concerns they raise are: 1. Will our food system need to become so factory-based and hybridized that our health outcomes may become jeopardized?, 2. Will drinkable water become so scarce that it will impact our ability to sustain large urban centers?, 3. Will climate change accelerate so quickly that farmers and wine makers will need to either develop new hybrids or relocate their field?, 4. With a global population appearing to have unstoppable inertia, will our global consumption and manufacturing system be able to develop into a sustainable closed loop recycle system? and 5. Can global and individual countries' voting cohorts develop sufficient energy to re-balance the distribution of economic benefits from growth to allow individual workers and families to raise living standards, instead of continuing to just benefit shareholders of corporate stocks and bonds.The authors state (p.163) that " the systems we have in place are no longer working for the majority of people." and that " We need to look closely at the specific technologies we know are going to last so we can evolve with them."For examples, on p. 181, they caution that " there will be a lot of unemployed university professors" as MOOC classes reach out to remote learners, and that " No human being can win the war of cost effectiveness against a robot or automation."On a positive note they state on p. 187 that we will need to accept "chaos as a norm," and that individually, we need to learn to become comfortable thinking in terms of non-linear complexity, "which is a richer playing field ripe with considerable opportunity."The authors caution all of us with "What will the future look like if we do nothing today?" and soberly with " Few businesses will be able to thrive if society as a whole deteriorates." (p. 225).Drs. Terrence Tse and Esposito have produced a thoughtful thesis that deserve to be discussed among more people, at all levels, and across the entire world- before mega trends such as hybridization of food, AI and robotical manufacturing along with a sensor-rich 5G will, perhaps, set an irreversible course with unpredictable consequences, similar, perhaps, to the ecological damage from the grounding of the Exxon Valdez in Alaska.

### ⭐⭐⭐⭐⭐ 







  
  
    Sense-making, decision-making and trend-sensing rolled into one
  

*by A***N on Reviewed in the United States on April 15, 2017*

Let's start with full disclosure - I'm jealous of the authors! As someone who has been working on, thinking about and doing research on megatrends for years (including a three year project with the Marketing Consumer Insight group at Alcatel-Lucent) Tse and Esposito wrote the book that was needed in the market. While megatrends has been a buzzword for some time, and trendwatching a common practice for even longer, this is the first cogent discussion on how to connect the dots and what to do with the dots thus connected. Although DRIVE works better as a metaphor than as an easy-to-remember acronym, the framework is effective for anyone trying to make sense of the future while thinking strategically about it and its implications. This is not yet another scenario building exercise but an attempt to give decision makers a framework that is relatively easy to use alone in deep work mode (hat tip to Cal Newport) or in a C-level group discussion. A very good complement to Dodd & Navaro's book The Three Tensions especially in terms of applying short term and long term thinking concomitantly. While I make it sound like a book for top management, Tse and Esposito made it actually readily accessible to anyone interested in thinking about "where this is all going". Which was maybe one of my surprises, as this is actually a book that is all about sense-making and even storytelling at the most important level - that of society and even humanity.

### ⭐⭐⭐⭐⭐ 







  
  
    REAL THINKING FOR EFFECTIVE ACTION
  

*by E***O on Reviewed in the United States on May 28, 2017*

If you are generally wary of popular, "business" books, you have a solid point: too many, too shallow, too unproven, and far too many promising the latest winning idea, or tactics, about pretty much everything under the sun from strategy to leadership, from organization to behavior. Tedious, redundant, unnecessary, and soon to be forgotten.Now, here's the good news: this book IS different.  Terence Tse and Mark Esposito, being the serious thinkers and scholars that they are, have produced – in their greatly readable book – a compelling narrative that makes sure we do not miss the forest for the trees. They offer a thoroughly convincing description and explanation about megatrends – resource scarcity; inequalities; demographic and social changes; volatility, scale and complexity; enterprising dynamics – and how they inexorably interact and influence each other.They turned the blessed task of popularization into actual insight, thanks to sheer intellectual power and writing clarity. An invitation to think and act for all of us, in business, in government, within the NFP sector, as civil society and ordinary citizens. And despite the huge challenges and threats the world faces, we all face, the authors’ “true position is one of optimism and hope”, and the foundation of that is utterly persuasive.Read, and give copy of the book to the five (or fifty!) most talented youth in your life!

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*Last updated: 2026-02-26*