---
product_id: 13067369
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "25325CFA"
currency: XOF
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: SN
region: Senegal
---

# 25 min full cure time Fade-defying shine system 50+ luminous shades L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** 25325CFA
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your hair game with color that commands attention and lasts all day!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** 25325CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/13067369-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Effective:** Achieve full, rich color in just 25 minutes—perfect for your busy lifestyle.
- • **Clean & Conscious:** Aluminum-free, paraben-free, and compostable packaging for beauty with a mindful edge.
- • **Silky Shine Formula:** Our exclusive gel dye paired with Care Supreme Conditioner delivers salon-quality shine and softness.
- • **Long-Lasting Brilliance:** Experience vibrant, fade-defying color that stays radiant wash after wash.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style effortlessly.

## Overview

L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair dye featuring a unique Fade-Defying Color and Shine System. With over 50 shades available, it delivers vibrant, long-lasting color and silky shine in just 25 minutes. This aluminum- and paraben-free cream formula is designed for fine hair and comes with a Care Supreme Conditioner to maintain color vibrancy and softness, all in eco-conscious packaging.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0076OFBU2 |
| Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | UL51 Hi-Lift Natural Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 462 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249218785 |
| Hair Color Permanence | Permanent |
| Hair Type | Fine |
| Item Form | Cream |
| Item Weight | 8.1 Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249218785 |
| Material Features | Compostable |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249218785 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference |
| Suitable Hair Color | All Hair Colors |
| UPC | 885811253841 880147821962 071249218785 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** UL51 Hi-Lift Natural Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Color Protection

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81G0rUaVagL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/8114yPGh-iL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/71Z1X07RV3L.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/91ODHmWIHSL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/91sQvk3BEvL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5 Medium Brown, 2 Pack (Packaging May Vary)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-07-23*