What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

Product ID: 13067369

Details

Brand
L'Oreal Paris
Color
UL51 Hi-Lift
Item Form
Cream
Package Information
Box
Product Benefits
Color

⏳25 min full cure time

✨Fade-defying shine system

🎨50+ luminous shades

25325CFA

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Description

🎨 Elevate your hair game with color that commands attention and lasts all day!

FAST EFFECTIVE - Achieve full, rich color in just 25 minutes—perfect for your busy lifestyle.
CLEAN CONSCIOUS - Aluminum-free, paraben-free, and compostable packaging for beauty with a mindful edge.
SILKY SHINE FORMULA - Our exclusive gel dye paired with Care Supreme Conditioner delivers salon-quality shine and softness.
LONG LASTING BRILLIANCE - Experience vibrant, fade-defying color that stays radiant wash after wash.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style effortlessly.

L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair dye featuring a unique Fade-Defying Color and Shine System. With over 50 shades available, it delivers vibrant, long-lasting color and silky shine in just 25 minutes. This aluminum- and paraben-free cream formula is designed for fine hair and comes with a Care Supreme Conditioner to maintain color vibrancy and softness, all in eco-conscious packaging.

Specifications

ASIN	B0076OFBU2
Best Sellers Rank	#174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	UL51 Hi-Lift Natural Brown
Container Type	Box
Customer Reviews	4.4 out of 5 stars 462 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249218785
Hair Color Permanence	Permanent
Hair Type	Fine
Item Form	Cream
Item Weight	8.1 Ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249218785
Material Features	Compostable
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249218785
Number of Items	1
Package Information	Box
Product Benefits	Color Protection
Recommended Uses For Product	Softening
Set Name	Superior Preference
Suitable Hair Color	All Hair Colors
UPC	885811253841 880147821962 071249218785
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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25325CFA

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In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

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