Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

I really love this hair color. It was easy to apply, covered my hair evenly, and left it looking soft and shiny. The color is vibrant, long-lasting, and exactly what I expected. I would definitely purchase it again and recommend it to others. ⭐⭐⭐⭐⭐

Love this color, it’s brilliant and lasts enough.

Beautifull color I buy again

This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye

And it's never failed me except for tonight when I open the box there was no color booster in it so when I shook everything together it stayed White until about 2 minutes later it started turning dark purple I still put it in my hair I saturated the parts that I wanted to color washed it did the conditioning and absolutely nothing happened I was going over my grow out which is an ash blonde and there was no change so when I usually use this color it's red all over you can see the red when you put it on you could see the red if it's things your skin or your counter it's blood red that did not happen it stayed dark purple the whole entire time and now I have nothing I have to do it again I waited 40 minutes which is my usual amount of time that I wait because my hair is so thick but the thing is is still there was no color booster I don't know if the color booster is the only thing that makes your hair red when you dye it because if that's the case then I am very disappointed that I'm buying a whole box of stuff to dye my hair and all I need is this tiny tube that wasn't there now like I said I've been using this same color for 6 years and it's never let me down and this time it did I'm just hoping that that it's just a fluke that there was no color booster but it shouldn't need a color booster to dye your hair at all it cannot be the main ingredient to the hair dye in the end I will just buy another box maybe try something different but this is the first time that it hasn't done anything at all

This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.

Excellent coverage and always gets compliments.

Beautiful long lasting color true to the box. Covers greys completely, gentle on hair. It includes grape seed oil to lessen the damage to the hair. The included conditioner is very moisturizing after coloring.

I received damaged products. The hair dye box was not sealed at all, which makes me unsure whether the product was used or tampered with. The item was listed as new, but the packaging looks like it has been opened multiple times. This is unacceptable for a hair color product due to hygiene and safety concerns. I do not feel safe using it and I’m very disappointed with the quality control.

My favorite product, beautiful red color

Nice color, covers grey well

Nice vibrant colour non drying

This product is amazing and the price is great. I will continue to buy this.