What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2)

Product ID: 128299408

Details

Brand
L'Oreal Paris
Color
06 Light Brown
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

🧴Vitamin E-infused Shine Protect Conditioner

36229CFA

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Description

✨ Own your glow with color that won’t quit!

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, gloves, and a shine-boosting conditioner infused with UV filters and Vitamin E.
LONG LASTING RADIANCE - Enjoy luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves endurance.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
SIGNATURE SHADE SPECTRUM - Choose from over 50 luminous shades crafted to reflect infinite tones, helping you define your unique Superior Preference signature.
GRAY COVERAGE WITH CONDITIONING - Cover grays seamlessly while nourishing your hair with a gentle, conditioning formula that keeps hair silky and resilient.

L'Oreal Paris Superior Preference Light Brown 6 is a permanent hair color kit designed for professional-quality, fade-defying results lasting up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-enriched Shine Protect Conditioner, it delivers rich, luminous color with excellent gray coverage while conditioning hair. Suitable for all hair types, this pack of 2 kits offers a complete at-home coloring experience trusted by millions.

Specifications

ASIN	B07D9SRL9D
Best Sellers Rank	#167 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	06 Light Brown
Container Type	Box
Customer Reviews	4.6 out of 5 stars 1,579 Reviews
Full Cure Time	30 minutes
Global Trade Identification Number	00071249378588
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer Part Number	PR-COM-RT-X887120
Material Features	Gentle, conditioning, fade-defying
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249378588
Number of Items	2
Package Information	Box
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Recommended Uses For Product	Softening
Set Name	Superior Preference Complete Kit
Suitable Hair Color	Light Brown
UPC	071249378588
Unit Count	2 Count

Reviews

M**L

Good hair dye that lasts long and covers grays

Long lasting color. Covers well even gray hair. Smell is overwhelming but smells like hair color when dying it. The conditioner that comes with it to maintain hair color works well and smells great

11.05.2025

D**S

Gentle on the hair

I have been buying This L’oréal product for decades and still happy with it. Quality is steady and reliable. It doesn't damage my hair as other brands I tried did.

8.08.2026

C**R

Golden tends to turn hair color red.

I mix with light golden brown and light ash. The new L’Oréal light golden brown color has a tendency to turn hair red. Unix light ash brown and light brown with it to tone down the red.

22.07.2026

C**T

Color Was Perfect, Eye Burning Was Not

Color matched the box, but the fumes irritated my eyes and caused burning. Happy with the shade, not the discomfort.

19.06.2026

C**R

Great Transaction

Everything as promised

6.05.2026

S**N

Great hair color

Great hair color! Highly recommend!

12.08.2025

S**I

recommand

nice product, color might not be too good on the black hair, but very minimal damage

16.06.2025

L**S

Feeds out quickly

It’s OK burned my scalp.

3.08.2026

S**Y

Nice color but does not last

The color is nice but starts fading soon

17.05.2025

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36229CFA

Duties & taxes included

In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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